Target의 needs에 맞는
mobile marketing 전략
미국 현지 상황에 맞는
mobile contents 개발
Target이
주로 사용하는
communication
channel과
mobile의
효과적인 연계
Mobile Marketing의 개념
Mobile network 단말기를 이용해 직접 또는 기존의 미디어 채널과 연계하여 marketing 활동을 수행하는 것
Current market condition of the mobile phone and mobile OS
The growth of mobile phone market is closely related with the mobile OS market because the mobile OS market, which is in a form of two-side market, is a platform between the hardware makers and the consumers. Two-sided market is market in which one or multiple platforms enable two user groups to interact. Network effect is an important c
1. 연구배경 및 목적
전 세계 많은 이동통신 사업자와 컨텐츠 업체들은 차세대 인프라로 자리잡는 무선 인터넷을 이용한 전자상거래인 M-커머스(Mobile commerce)에 촉각을 곤두세우고 있다. PC를 능가하는 무선단말기, 폭발적으로 증가한 휴대폰 가입자 수, e-commerce를 넘어 시장규모 등의 수치는 M-커머스
networked video transmission, modem protocol SW and protocol software environments, implementation of system software, etc. He mentioned that he himself is one of the contributors for Android-based mobile products. In fact, his own website is titled as ‘Prof. Ahn’s Android Lab.’ From this fact, we assumed that he is one of the experts in the market of Android in Korea.
Interviews with t
- Gamevil
Gamevil has been frontier in the mobile game industry by adopting various ‘World firt’s mobile game to rotate the handset during game play and the first game to send messages to outer space ‘NOM2’ ‘June Three Kingdoms’ is first LBS Simulation mobile game. Gamevil has developed the Battle Baseball’ series which is the first real-time based network baseball game.
-Mobile Payment란?
휴대폰을 이용한 결제
휴대폰과 주민 번호로 결제 후 다음달 핸드폰 요금청구서로 합산 청구
-Mobile Payment 시장진입조건-
MOBILE MARKET
- CRITICAL MASS(임계치) 의 충족으로
NETWORK EXTERNALITIES(네트웍 외부성) 확보
BROADBAND의 활성화
- 광대역폭의 확보로 인터넷 및 모바일의 활성화
mobile revolution, moving center of value creation from hardware to software, mobile convergence and change of media. Because of these issues, companies have to develop new business model and must prepare in these like changes.
2.2 Internet Ad. Industry
In 2007, Subprime mortgage crisis occurred in the states, the US economy approached in depression because of liquidity problem of finance. U
Mobile Commerce의 등장배경
(1) 인터넷의 발전
21세기 산업발전의 원동력으로 관련시장 규모가
연 180% 고속 성장 중
데이터 트래픽의 급증으로 통신망 성능 개선
(광대역화, IP Network화)
* 2000년 세계인터넷가입자수 : 32,707(만명)
(ALMANAC, 1998)
* 2003년 국내인터넷가입자수 : 2,922 (
wikis, social networks, podcasts, photographs or pictures, video, rating and social bookmarking(tagging). By applying a set of theories in the field of media research (social presence, media richness) and social processes (self-presentation, self-disclosure) Kaplan and Haenlein created a classification scheme in their Business Horizons (2010) article, with six different types of social media
1. Mobile 인터넷 구현기술
1960년대 후반 ARPAN(Advanced Re-search Projects Agency Network)으로부터 시작된 인터넷은 1990년대 중반 HTML(HyperText Markup Language)과 HTML(HyperText Markup Language)과 HTTP(Hyper Text Transport Protocol)를 사용한 World Wide Web(WWW)의 출현으로 일반 대중에게 널리 보급되었다. 이와 더불어 1980년대 초반 처음