Good User Interface
Profiable
Capital Strength of MS
Compatibility
: with computer OS(windows)
Insufficient Demand
Software Market
: applications are not enough
Market share of domestic market
LG ranked No.2 mobile-phone maker constantly. But Pantech invested smart-phone more than LG. Vega series of Pantech is successful. So, LG may yield No.2 name in smart-phone market.
Domes
behind. We can see this phenomenon in its sales which consist of smart phone by 50%.
Secondly, the OS which LG internally decided to use first was WM7. LG trusted MS will launch WM7 in the near future so it did not develop its own OS. But the launch of WM7 was delayed, so LG had no choice but to postpone its plan.
Finally, when LG encountered these problems the whole market had already passed
▶ Mobile OS market : Two-sided market!
▷ Two-sided market?
the market in which one or multiple platforms enable two user groups to interact
▷ Network effect?
the number of users on both sides of the platform is dependent upon that of each other’s
▶ Network effect
- Mobile phone makers choose mobile OSs preferred by customers
and customers tend to choose mobile OS
Current market condition of the mobile phone and mobile OS
The growth of mobile phone market is closely related with the mobile OS market because the mobile OS market, which is in a form of two-side market, is a platform between the hardware makers and the consumers. Two-sided market is market in which one or multiple platforms enable two user groups to interact. Network effect is an important c
많이 쓰게 되자 여러 해 동안 휴대 전화 시장을 빠르게 채우고 있다. 현재는 운영체계에 따라 스마트폰 계열을 구분하고 있는데, 크게 아이폰, 안드로이드폰, 윈도우 모바일 폰으로 나뉜다. 애플의 iOS가 탑재된 스마트폰이 아이폰이고, 구글의 안드로이드가 탑재된 대표적 스마트폰이 갤럭시 시리즈다.