Ⅴ. 교보문고의 내적 역량 평가
Value Chain으로 교보문고의 내적 역량을 살펴보면 다음과 같다.
우선 Firm Infrastructure 면에서 보면 교보문고는 대형 오프라인 서점과 온라인 서점을 동시에 가지고 있다는 점에서 타 업체와의 경쟁에서 매우 유리하다. 특히 우리 나라 최대 규모의 오프라인 대형 매
America’s largest online retailer
CEO & Founder Jeff Bezos
Headquartered in Seattle, Washington, USA
Amazon employs more than 31,200 around the world
Has established saparate websites in Canada, China, France, Germany, Japan, and United Kingdom
1994 : Jeff Bezos founded Amazon.com
1995 : Launched Amazon.com Inc. on web
1997 : Added CDs & Movies to the website
1998 : Added some new item
문화체육관광부의 E-Book 콘텐츠 사랑은 E-Book 시장 형성에 긍정적
2000년대 초반 e-book 콘텐츠의 부재로 시장이 사라진 경험이 있기에 콘텐츠 육성이 중요하기 때문
E-book으로 전환할 수 있는 기술 플랫폼 지원, 콘텐츠 복제 방지를 위한 추적시스템 개발 지원 등의 방안이 나올 것으로 예상
The early adopters will be people who were buying many books
Sales of E-book ↑ - Contents market ↑
Estimated size of B2B E-book market
: 15.8 billion won
The policies of 교육과학부 is very positive to E-book
CD type E-book textbook
교육과학부 will continue this project
Students will be familiar with E-book
future Customer ↑
1) exclusive dealing & market foreclosu
(2) Disadvantages
- requires an electronic device and software
- ease of piracy
- e-book reader’s disadvantage
- expensive
- require electrical power
- fragile
- more likely to be stolen than paper book
(3) DRM
- Definition
: Digital rights management (DRM) is a generic term
that refers to access control technologies.
- Problem situation
e.
paint, color white man with CONVERSE
* Enjoy your night with CONVERSE
-> wear CONVERSE and get discount at the bar
- Converse need to inform
targets of converse’s different concept
- Converse need to induce brand recall to consumers
- So our media objective is attaining
the optimal level of reach & frequency
Books
Search Engine Discussion Forums
Search Engine Optimization Firms
Search Engine Optimization Tools
Search Trends
4. Describe Google’s business model. What are the company’s revenue-cost-profit relationships? What strategies has Google relied upon to build competitive advantage in the industry?
4.1 Business Model
AdWords and AdSense are i
Ⅰ. 서론
요즘 쓰이고 있는 전자출판의 개념을 정리하면서 `e-book` 또는 이 말을 번역한 `전자책`은 `전자출판물`을 일컫는 애칭에 지나지 않는데 매우 혼란스럽게 쓰이고 있음을 지적한 바 있다. 곧, 전자출판에는 CD-ROM 따위 패키지 형과 온라인 형[네트워크 형이라고도 함]이 있는데, 이 두 가지를 아
Ⅲ. About STORY
Iriver STORY is a portable e-book reader that utilizes the e-ink film display technology. It is designed to provide the same experience as reading on printed paper. You can read your favorite books and various contents as much as you like.
Product Specifications
• 6" E Ink Display (800 x 600 resolution)
• 8 Level Grayscale
• Internal storage: 2GB
3.2. Targeting and Positioning
As mentioned above, this ‘Old Money’ segment can be reached by executing unique marketing strategies. One good example is the strategy mainly using only magazines to advertise their brand. If luxury brands use all other marketing communication tools as well, the image of luxury will definitely be blurred. So, to be consistent with this concept, there should be