mobile setting.
1.2. Background of Location-Based Service
1.2.1 LBS Market Growth
With the increasing rate of Smartphone penetration, mobile information services using personal information is becoming progressively important. As global Smartphone penetration increases, 80% of Smartphone users are expected to use LBS (by 2013) and the global market for mobile LBS will increase from $2.1 billio
What is a Mobile Device
A mobile device is a pint-sized computing device.
Computers have been miniaturized into industrial and personal handhelds
How the mobile devices works
Just as there are several different types of mobile messaging (SMS, EMS, MMS, etc.) there are also several different mobile phone standards:
- AMPS
- TDMA
- GSM
-CDMA
ISP(Internet Service Provider) point out excessive data traffic usage. And data usage has been increasing. So, mobile data traffic can make network overload.
Kakao Talk is pushing aside short message service. As Kakao talk appeared, the prominence of SMS is decreasing. They mentioned that Kakao talk is responsible to network overload.
A data rate contribute telecommunication firms’ revenu
The number of smart phone in use is over 50 million
People can do almost all tasks of computers on their smart phone.
- Internet surfing
- Sending a mail
By using various applications
The secret of
smart phone revolution
↓
Applications
More useful and convenient
“Lastly started,
but the fastest spreading speed”
2011. 12 (estimated figure) 77.8%
(This year an
경쟁사 가입자 Churn-in
Data 정액제 경쟁력 기반으로 Data 사용량이 많은 DoCoMo의 High-end 가입자 Churn-in 유도- DoComo Churn out Rate: 1.17%(’03.12) 1.37%(’04.3)
Data ARPU 상승 및 가입자 구조 개선
도입 초기 ARPU Ceiling 효과로 ARPU 하락요인이 존재했으나 High-end 가입자 Churn-in 및 Low-ARPU 가입자의 정액제 유입으
브랜드앱 마케팅이란
기업이 고객에게 자사의 브랜드나 제품, 서비스를 홍보할 목적으로 제작하여 배포하는 모바일 어플리케이션의 일종이다.
도미노피자의 사례
메뉴소개, 주문, 주문 tracking등을 주요 기능으로 갖추고 있으며, 브랜드앱 런칭 후 실제적인 매출이 향상되는 등 성공적인 성과를 보
Introduction
A. Chosun Daily’s background
1) History
Chosun Daily gets its name from Korea's last dynasty in Korean history. The Chosun Ilbo Establishment Union was created in September 1919, and the Chosun Daily company was founded on March 5, 1920. The newspaper was critical of, and sometimes directly opposed, the actions of the pro-Japanese government during Japanese colonial ru
Ⅰ. E – class 에 대하여
기능
1. 학생들의 학사 안내
2. 과목에 대한 정보제공
3. 공지사항의 정보제공
4. 의사소통 통로 마련
5. 자료 공유
중략
∏ . 개선책으로서의 APP
기존의 전대 APP을 활용함에 있어 아쉬운 사항들
1. PC모드로 만의 지원
2. 실행할 때마다 로그인
▶ Mobile OS market : Two-sided market!
▷ Two-sided market?
the market in which one or multiple platforms enable two user groups to interact
▷ Network effect?
the number of users on both sides of the platform is dependent upon that of each other’s
▶ Network effect
- Mobile phone makers choose mobile OSs preferred by customers
and customers tend to choose mobile OS
Current market condition of the mobile phone and mobile OS
The growth of mobile phone market is closely related with the mobile OS market because the mobile OS market, which is in a form of two-side market, is a platform between the hardware makers and the consumers. Two-sided market is market in which one or multiple platforms enable two user groups to interact. Network effect is an important c