▶ Mobile OSmarket : Two-sided market!
▷ Two-sided market?
the market in which one or multiple platforms enable two user groups to interact
▷ Network effect?
the number of users on both sides of the platform is dependent upon that of each other’s
▶ Network effect
- Mobile phone makers choose mobile OSs preferred by customers
and customers tend to choose mobile OS
Current market condition of the mobile phone and mobile OS
The growth of mobile phone market is closely related with the mobile OSmarket because the mobile OSmarket, which is in a form of two-side market, is a platform between the hardware makers and the consumers. Two-sided market is market in which one or multiple platforms enable two user groups to interact. Network effect is an important c
Good User Interface
Profiable
Capital Strength of MS
Compatibility
: with computer OS(windows)
Insufficient Demand
Software Market
: applications are not enough
Market share of domestic market
LG ranked No.2 mobile-phone maker constantly. But Pantech invested smart-phone more than LG. Vega series of Pantech is successful. So, LG may yield No.2 name in smart-phone market.
Domes
3. Mac OS X
Apple 전용 OS
직관적인 인터페이스, 손쉬운 개발환경, 폭넓은 S/W
App : Apple App Store
iPhone 3G, 3GS
4. Windows Mobile
삼성전자, HTC, 소니에릭슨 등
App : Marketplace
Omnia, TouchFlo, Xperia
5. Android
Droid phone, Nexus One
오픈 소스 정책, App에 대한 Commission 없음
App : Android Market
① 모바
Marketing 2.0)
- 커뮤니케이션 효율성의 급격한 상승, 컨텐츠 양의 폭발적인 증가
=> “내”가 관심있는 컨텐츠만 필터링하고 수용하는 주목(Attention)경제가 형성됨
o 현재 소비자 패턴
- 상호적인 활동이 핵심이었던 과거의 웹이
이제는 자신의 의의를 극대화한 컨텐츠가
보다 높은 가치를 갖