1. Definition of Dankai generation
(1) Baby boom generation after Ⅱ world war
: Birth rate increased more than 0.3%
(2) Led high growth of economy
: per capital income increased 3 times
(3) Student movement
(Jeongongto movement)
2. Characteristics of
Dankai generation
(1) Living & consumption trend
Independent: pre
Mid-1800s - Beginning research of Embryo
1908 – ‘Stem Cell’ from Alexander Maksimov
1963 – Self reproducing cell
1978 – Found Blood stem cell
1981 - Embryonic stem cell
1998 - Human's embryonic stem cell
2001 – First human embryo cloning
(중략)
2.1 Adult Stem Cell - How?From Bone Marrow
HSCs and MSCs are rich in b
1. 브랜드 선정 이유
오랜 역사를 가진 스포츠 브랜드 Reebok.
1982년 최초의 여성용 에어로빅화 ‘프리스타일’이 엄청난 성공을 거두면서 유명해졌고, 1989년 공기 주입방식을 이용한 매우 혁신적인 디자인과 기능의 ‘퓨리’를 출시하면서 나이키의 유력한 경쟁상대로 떠올랐지만 지금은 주춤하고 있
Current Market Analysis
< Kerasys’ SWOT>
Strength : Kerasys has a brand awareness. Almost people might have heard about Kerasys and also familiar with this brand. This can be the strength when Kerasys reach out to consumers. Their greatest strengths is fragrance. Many people think Kerasys’ shampoo fragrance is so great. And Kerasys' ampul is the mega hit products. Ampul makes brand imag
Samsung Life
Founded in 1957, Samsung life has been delivered the value of insurance. It diversified its business from insurance to finance and expanded its market abroad, and finally became the number one insurance company with asset of 160 trillion won. There are 5 main business ranges that Samsung Life focuses on: insurance, loan,
Introducing the organization and the interviewee
Samsung Life
Since 1957
No.1 insurance company
The manager
(Youngmuk Cheon)
Yonsei Univ.
Wharton School
Asset management
Managing director
1. Introducing of bottle water ‘오(O:EAU)’
O:EAU is SPC’s Paris Baguette. SPC is a company that is in charge of distribution for Baskin Robbins, Dunkin Donuts, Paris Croissant, and Samrim Foods. The current price of the product O:EAU is $1(1000won) per a 450ml bottle.
O:EAU well known for its distinctive design is designed by the designer, Karim Rashid, one of the top 3 industrial desi
Executive Summary
최근 5년간 SPA 시장은 2.5배 성장한 4조원 규모를 보이고 있다. 이에 따라 SPA 시장에 진입하는 브랜드도 상당히 늘었는데, 기존 브랜드와 신규 브랜드로 인해 SPA 시장은 상당한 경쟁 속에 있다. 이 중 에잇세컨즈는 제일모직이 런칭한 SPA 브랜드로써 유니클로, ZARA, H&M등에 맞서 고품질과 합
style,
American idol have accpted
the use of music instrument
since Season 9.
Fantasia Barrino
She was the bread-winner
of ex-boy friend and her daugter.
The adding back-story
is also the startegy of American idol for being more popular.
The developped internet voting system make viwers
could communicate with contestants and production crew
in interactive way.
The othe