businesses and the company’s objectives. Then, we will do a comparative analysis of the company’s different business models and evaluate their strategic choices, recommend solution for WFM.
2. Company Descriptions
(1)Whole Foods Market
ⅰ History of WFM
In 1978, 25-year-old college dropout John Mackey and his 21-year-old girlfriend Rene Lawson, borrowed $45,000 from family and friends
Hypothesis
SNG has several problem in present and would happen to change their business model.
- What is the problem in present SNG
- What is the directions of social network game for future?
- What is the new business model of SNG in the future.
I-3. Research methodology
present
- Current Problem
Positive Case
Negative case
↓Analysis
future
- Opinion
- Suggestion
신기술 개발에 집중 투자시 기술 열위를 극복할 수 있다. 이에 우리는 u-Home이 무엇인지 알아본 뒤에, 해외의 u-Home기술 및 시장 동향에 대해 알아볼 것이다. 그리고 이를 바탕으로 국내 상황을 살펴보고, 이에 대한 우리나라 정부의 올바른 정책 방안과 기업들의 Business Model에 대하여 논해 보고자 한다.
1. Business Model
1. Target Customers
등산 장비 등과 같은 아웃 도어 용품을 구입하려는 소비자
2. Value Proposition(*1)
고객들이 원하는 제품을 가장 저렴한 가격으로 제시
☞ 최저 가격 보장제 실시를 통한 신뢰 확보 상품군 : 아웃도어용품, 패션용품, 신발 등
주력 상
Business Model Comparison
British American Tobacco
BAT was founded in 1902
The second largest tobacoo company in the world.
180 countries are its market.
More than 300 brands.
Globel market share is 15%
BAT has its own cultivation of tobacoo
BAT in Korea
Korea is the eighth largest cigarette market in the world. BAT think a lot of it.
Phillip Morris International
Fou
Business Model
Value Proposition
Seller : 비싼 값에 판매가능
Buyer : 싼값에 구매가능
Financial Model
낮은 원가 : 낮은 투입비와 운영비
안정적인 수익 : Listing and special placement fees – 45%
Financial value fees – 55%
Mission
We help people trade practically anything on earth. eBay was founded with the belief that
쿠팡은 2010년 8월 설립 된 이커머스 기업이다. 엄성된 상품을 소싱하는 큐레이션 서비스, 고객 만족 서비스, 혁신적인 기술력, 배송 서비스에 투자하면서 연 거래액 1조원, 설립 2년만에 흑자 전환, 국민 3명중 1명 가입이라는 성과를 내고 있다.
쿠팡은 상거래를 목적으로 SNS 처럼 소비자의 사회적 커뮤
Before -
Talent on TV, Co-host
Co-founder of Revision3, Pownce,
WeFollow and digg
environmental degradation by cyber-bully
2) Creating a variety of business models
“ to spread happiness to his customers and employees — and quite possibly change the tone of business as we know it. ”