C. Core Competency and Sustainable Competitive Advantage
In terms of its core competency, Hite Brewery seeks to achieve a unique ability to provide a high-quality beer. In the early 1990s, Korean customers were interested in environmental aspects in many products. So, Hite Brewery has made beer by using natural bedrock water to promote an environment-friendly image. As a result, Hite Brewery was
I. Executive Summary
주 5일 근무제 도입과 함께 관광유형은 금전 소비 형에서 시간 소비 형으로 초점이 옮겨갈 것이다. 즉, 과거 시간절약형의 여행 행태에서 증가된 자유시간을 여행으로 적극 활용하여 풍요로운 삶을 누리고자 하는 욕구가 늘어날 것이다. 이 현상에 편승하여 국내외로의 여행 산업은 급
SK Telecom offers cellular global roaming services under the brand "T-Roaming" through service agreements with various foreign wireless telecommunications service providers. The company offers global roaming services in three basic technologies, including CDMA, global system for mobile communications (GSM), and wideband code division multiple access (WCDMA). As of FY2009, the company offered CDMA
3) 현재의 GM
GM은 설립 이래 77년 동안 시장점유율에 있어 선두를 지켜왔으며 전세계 약 284,000명의 직원이 근무하고 있다. 지난해 35개국에서 약 9.37백만대의 승용차와 트럭을 생산하여 뷰익, 캐딜락, 시보레, GMC, 지엠대우, 홀덴, 허머, 오펠, 폰티악, 사브, 새턴 및 복스홀의 브랜드로 판매하고 있다.
2.0 Situation Analysis
Hite has introduced several liquor brands and it has been one of the top selling beer and soju company. But recently when they introduced the new beer label called Max, they faced difficulties facing customers and winning over the competitor company OB. Through up-graded marketing of Max, Hite now will increase the brand RECALL of Max. The marketing also help the company g
Our main target segment will be foreigners living in Korea. We will be providing the main dish for the foreigners. The estimated price will be $8 for each bibimbap. By selling one bibimbap we are hoping to get $4 revenue. Our main customer “foreigners” will be visiting our restaurants frequently because our product is unique. They will not be too sensitive to the price. Since there are less t
I. Executive Summary
A. Customer Need
갓 시작한 연인들에게 있어서, 혹은 누군가의 연인이 되기 위한 준비 과정에 있는 사람들이 자기가 사랑하는 사람을 만날 때의 고민은 ‘어떻게 상대방을 기쁘게 만들 수 있을까?’ 에 대한 것이 대부분일 것이다. 사랑하는 사람을 기쁘게 만들어 주기 위해서 멋진 데이트
People
1. Various industries with unique backgrounds
2. Common character- talent, insight and a passion for interactive
3. 350 Goodagency.com people in seven offices
Alliances
Special job- unique, difficult
Special partner help us
Key alliance partner- Samsung, Hyundai,
Daum, Naver, Yahoo,...
Awards
1. Proud of our award-winning
2. Working at Goodagen
Their ultimate purpose is To inspire and develop children to think creatively, reason systematically and release their potential to shape their own future - experiencing the endless human possibility.
Strength
Famous brand, strong name value
Loyal customers
Unique design using advanced technology
Playful learning
Basic platform of product
Diversified geographical presence
Innovativ
I.Executive Summary
A.The Company
당사는 대덕연구단지 내 한국과학기술원의 연구진으로 구성된 새로운 첨단 정수기 제조회사로 기존의 강제 필터 방식의 정수기와는 달리 원하는 물의 성분을 조절하여 마실 수 있는 기능과 수질을 모니터링 방식을 도입 정수기의 청정도를 실시간 모니터링 할 수 있는 차별