Segmentation
Demographic Factors
Teenagers
20's
30's
Life style
People sensitive with trend
Personality
People who want healthy life
Trend-sensitive & Financial Support
Trend Recognition
Financial Support
Purchase
Purchase
TrendyReasonable Choice
Purchase
Competitor
Uncertain
Quality
Comfort
Credence
Core Competence
Specific
Alpha Project
Outsourc
Easy and Convenient
Reduce the time and cost
Ubiquity and Mobility
Quickly handle an emergency
No scars
Delicate and Accurate
Average real incomes and life expectancies have increased
People care much more about their healthy life
Introduction
소개: 독일연방 정부
수도: 베를린
언어: 독일어
기후: 서유럽의 해양성, 동유럽의 대륙성
종교: 개신교-33%, 천주교-32%..
면적: 35만 7021㎢
General Statistics
Total population 82,689,000
Per capita GNP 29,210$
Life expectancy at birth M 76/F 82
Healthy life expectancy at birth M 70/F 74
Total expenditure on health per cap
life) 또는 건강한 생활양식(healthy lifestyle)을 구체적인 목표로 삼았다. 핸론(Hanlon)은 건강을 인간이 살아가면서 여러 목표를 성취할 수 있고, 이에 필요한 모든 활동을 가능하게 만드는 기능적인 상태라곤 정의했다. 또한 1998년 WHO에서는 건강에 영적 안녕 개념을 도입하여 건강은 단순히 질병이 없거나
life to our customers. With smart kimchi managing system, we will provide kimchi that makes our customers healthy.
II. 2. product introduction
A. Product/Brand
1. Brand Name : Raffine
2. Product : Smart Kimchi Refrigerator
3. What is Smart Kimchi Refrigerator?
These days, there are various kinds of smart electronics such as smart phone, smart TV, smart refrigerator and smart washing ma
1. 행사명
•국문 - 서울다이어트컨퍼런스2003
•영문 - SeoulDietConference2003
2. 슬로건
“올바른 다이어트 건강한 생활”
“Diet for healthy life”
3. 목 적
•세계의 비만 인구 율과 성인병의 발생 율을 줄이기 위한 현실적인 지식을
전문가에게 알림.
•올바른 식습관
< LOREAL’S MISSION >
Our mission is to help men and women around the world realize that everyone aspires to beauty, and express their individual personalities to the full.
Realize the ultimate dream of the mankind to live a beautiful and healthy life.
Harmonize both internal and external beauty.
As the Asian beauty creator.
Our mission is to help men and women around the world realize t
inside : ethical consumer who start to realize environmental problem
Residential environment influence your health a lot
ex) atopic disease
Trend of building : Energy saving and pollution reduction
→ it satisfies the wants related with healthy life as it consider not only functionality and stability, but also environmentality and consumer’s emotion
< Summary >
1,2 - Some changes that we can all make to enrich our lives on a personal level and improve the health of the planet at the same time.
3,4 - By taking a bus, carbon dioxide emissions and the stress of traffic jams will be reduced.
5,6 - With a shorter distance to commute each day, workers can live more healthy life. And by sitting in gridlock less, they will be doing their part
life style)의 주요한 구성요소로서 건강보호 및 건강증진행위를 제시하였으며 건강증진행위를 설명하기 위한 모형으로 건강증진모형을 제시하였다. 이 건강증진모형은 건강신념모형으로부터 도출되었다.
건강신념모형은 Resenstock, Hochbaun, Kegels, Becker등에 의해 개발되고 수정된 것으로써 건강과 질병에