소개글
[마케팅] 프로스팩스 마케팅 전략(영문)에 대한 자료입니다.
목차
1.Introduction
Sales account of LS networks
2. Strategy
STP
3. 3C
Customer
Competitor
Company
4.Solution
4P
Marketing
본문내용
Segmentation
Demographic Factors
Teenagers
20's
30's
Life style
People sensitive with trend
Personality
People who want healthy life
Trend-sensitive & Financial Support
Trend Recognition
Financial Support
Purchase
Purchase
TrendyReasonable Choice
Purchase
Competitor
Uncertain
Quality
Comfort
Credence
Core Competence
Specific
Alpha Project
Outsourcing
Brand Image
Need for specific product concept for customers