differentiation like this can create an image
of healthy pizza.
However, Consumers are confused that which Imsil Cheese Pizza is the original because of some
pizza stores have similar name for example Ji Jung Hwan Imsil Cheese Pizza or Misarang Imsil
Cheese Pizza. Market survey shows that name recognition of Imsil Cheese Pizza is low and they
are not attracting new customers co
differentiated marketing and mass-customized marketing through providing different marketing strategies to different age group and customized services for each customer.
3. Positioning
1) Positioning statement: “T.A.C is more convenient than other skin care shops, fitness centers and fashion shops because T.A.C provides total appearance solution at once.”
2) Positioning by benefit
- C
differentiated services.
2) Competitor Analysis - Eol-zzang-mom-zzang
A. Abstract
Slogan : we would be our first step on the way to fresh & healthy skin.
It provides all male & female customers with the precise information as well as knowledge on skin
By utilizing World-wide famous cosmetic brand “Dermalogica” and “Dermaesthetics” and lots of kind of machinery, including high-
campaigns were awarded in abroad top advertisments like Clio Awards, New York Festival, etc. Also, in 2008 and 2009 Nike human race, global running event, is annually held with distinguished strategy and it was a successful mass meeting.
4P analysis
(1) Product
The clothes and sweatshirt that famous team players supported by NIKE put on sell pretty much. NIKE uses Tiger Woods and
1. 리스크 매트릭스
일본 risk 관리 시스템 표준으로 제시하는 JIS2001에서 기술하는 risk matrix법은 정성적 방법(순위결정법 종류)으로, 가장 보편적으로 널리 활용하는 접근법이다. 통산 3x3, 4x4의 매트릭스를 이용한다. 한쪽 축에는 사태의 결과를, 또 한 쪽에는 사태가 일어나기 쉬운 정도를 쓴다.
(3) 각 브랜드 별 4P 전략 비교
① Product
Beanpole - 국내 최대 패션 데이터베이스를 구축하고 있는 삼성 패션 연구소를 이용하여 국내외 패션정보를 수집하여 분석하고 이를 통해 빈폴 특유의 디자인 패턴을 분석하여 체크 디자인 패턴을 개발하여 차별화된 제품을 제공
Polo - 폴로는 전 세계적으로 가장
1-1. Motivation of the Study
잘 알려진 마케팅 성공 사례 중에 좀 참신하고 흥미로운 사례를 찾다 조원 중 한 명이 특이하게 생긴 TOMS Shoes를 신고 있는 것을 보고 이야기를 나누다 재미있는 부분을 발견해 이를 심층분석 해 보기로 하였다.
TOMS는 One for one이라는 통상적인 신발판매를 생각했을 때
1.1 Company Background
The Hyundai Engineering and Construction Company was first founded by Chung Ju-Yung. And the establishment of Hyundai Motor Company took place a couple of decades later in 1964. In the early phase of the company’s development, it relied heavily on skilled labor forces and technologies in other advanced countries for automobile production. Hyundai Motor Company (hereina
1. About Cyworld
SK communication is a globally competitive online service provider that delivers new concepts in Internet services. ‘Cyworld (www.cyworld.com)’ is Korea’s number one community portal and the best creators of SK communication.
Cyworld’s online universe is now expanding beyond Korea’s language frontier. From a strong foothold at home, it has made successful entries i
1. about DASOM
“다솜(DASOM)”은 애틋한 사랑의 옛말이다. Target이 20초~30초까지의 사랑에 관심이 있는 청춘 남녀로서, 지금 솔로인 사람들에겐 소개팅, 미팅, 데이트메이트(Datemate) 같이 외로움을 달랠 서비스의 제공과 지금 사랑하는 사람이 있는 커플들에게는 각종 연애에 대한 정보의 제공, 각종 커플용