Ⅰ.Introduction
We selected Audition Program as the marketing research objective. It is because this program was successful to compete with other audition programs, and it brought a K-pop boom to young generations.
Ⅱ. Analysis of Marketing of
1. 3C
(1) Company Analysis
is a corner of the SBS television program "Happy Sunday". The program’s goal
Slogan
Make a dream of buying a house
become a reality
&
Be free from sorrow of homeless.
Goal
To reduce housing costs
for ordinary people
Statements
Provide 1.2 million Public Housing
→ account for 10~12% of the whole housing.
Expand national funds for Newtown Project’s infrastructure.
Relieve interest burden of rental deposits for low-income people.
Public Housing will be provided and accounted for 10~12% of the whole housing. Secondly, they insisted that the party will expand national funds for Newtown Project’s infrastructure. Lastly, they will relieve interest burden of rental deposits for low-income people.
The evaluation for the policy from Saenuri Party could be divided into two types- positive and negative. According to people who
1. Introduction
1) background and purpose of study
Germany and Republic Of Korea have similialities to bureaucracy public administration system. One of that, what ROK have to focusing on comparative public adminstration, firstly is historical background. ROK grew up as much as people call to “Four Dragons of Asia” in 1970s, wether they go through Korean war in 1950 under the Conflict the
Comparative P.A between germany and R.O.K
Benchmarking through germany bureaucracy analysis
theories of the middle range
Prussia
Unquestioning obedience to their Monarchy
Strict rules demanded to public servant
Recruitment system based on the law
Weakened obligation
to be loyal to their Monarchy
Strengthened system
for public servants’ right
Audit Office)과 스웨덴 개발 평가원(Swedish Agency for Development Evaluation, SADEV) 두 곳의 정부기관을 통해서 감사 및 평가를 받는다.
Sida는 직접적으로 개발 협력과정을 수행하는 5개 부처와 조직관리 및 개발 협력과정을 지원하기 위한 5개 부처 총 10개 부처와 개발 협력을 총괄 기획하는 기획국(Planning Secretariat
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Back ground
Past: good quality, price, supply
Current: stakeholders, the need for corporate ethics
Definition
The obligations of companies that while striving for Corporate profits and sustainable development through complying charitable and ethical responsibility to contribute to society.
6 types of CSR
Public service campaign
Public service mar
Public has power, other businesses have urgency, finally NGOs have legitimacy.
Next, They are most closely related to ours. for example, Publice sector is Minister of Forein Affaire and Trade, Ministry of Culture and Tourism, Koica, KAC, Kotra, etc. Other business sector is MBC, NC soft, Samsung, Lotte, Asiana Airlane, and so on. The last, NGO is unicef, World Vision, etc.
Ⅲ. Plans
1. CSR
public value) 실현을 위해 존립해야할 당위성을 가지며 그를 위한 기여를 해나가고 있다.
BBC는 『공적가치 구축하기: 디지털 시대를 위한 BBC의 일신 보고서(Building public value: Renewing the BBC for a digital world』에서 공적가치를 여섯 가지로 분류하면서 각 차원에서 시민 개인과 영국 경제에 기여한 바를 다음
industry.
The LVCVA provides a vital service for the public by contributing to the growth of the economy in all of Southern Nevada. The LVCVA's marketing efforts cover all of the more than 148,000 hotel and motel rooms in Southern Nevada.
The room inventory includes Las Vegas and the surrounding territories: Laughlin, Boulder City, Jean, Primm, Henderson, North Las Vegas and Mesquite.