Business Proposal for a Men’s beauty salon
P
- Economical assistance for fair and expo
concerning men’s beauty
Tax cut for the franchises
Encouraging Beauty Industry Law
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.
.
.
S
Increase in the men’s interest in
beauty due to the media
“The groomings” :
men who wear light casual make-up &
care about appearance
- Appearance of the beauty pro
wear and tear in facilities. So PM program reduce the amount of reactive maintenance. Also Mc Graw-Hill said that The biggest benefits of a PM program occur through painting, lubrication, cleaning and adjusting, and minor component replacement to extend the life of equipment and facilities.
(3) Preventive Maintenance can save the energy.
PM program can save the energy by making sure that comfo
colorful feelings
Violent images
Not presented the variety of Pringles product
Need something more than the ‘Crisp’ sound
1. Consumers’ perception that Pringles is expensive
2. Consumers’ perception that Pringles have poor nutrition
3. Lack of Korean original characteristics
4. Lack of attractive marketing strategies
5. Relatively expensive
6. Parents’ negative perception
characteristics, overseas popularity)
However, Ralph Lauren is perceived as not a very popular brand
(young image, Korean popularity, price competitiveness, peer)
1) Criteria
Goal : Improving their brand loyalty
Two main approaches for customer service
Personalized approach
Standardized approach
2)Suggestions
Providing service that exceeds customer expectation leve
wear for not only F/W season, but also S/S season to occupy the apparel market.
The old light-weight down jackets are mostly consisted of 20 to 30 denier yarns, so DECIFLEX can provide much lightness to customers. Also most of the yarns for the usual light-weight down jackets are from other countries, which means that DECIFLEX is much cheaper to use. This will down the cost of production.
IV. Business Culture 장행복, ⌜중국 비즈니스 문화⌟, 신성출판사, 2007
http://www.myjapanphone.com/business_culture.html (2011.5.12)
http://www.worldbusinessculture.com (2011.5.12)
1. Korean Business Culture
Korean are famous for having hasty characteristics. They have strong collectivism.
Confucian ethics emphasise the value of collective group harmony, re
Through this, firms can implement more detailed and flexible marketing strategies within a short time. In www.weareorganizedchaos.com, the Zugara corporation labels Augmenting Reality as a ‘sophisticated merchandising technique”, a driving growth in which e-commerce will soon outperform in store sales. Augmented Reality enables the research of customers through advanced technologies. Thro
5. Marketing Strategy Proposal
1) Targeting
As mentioned above, GIORDANO has been targeted customers in their early 20’s and this target market would be not change. What company has to do is to find out these target customers’ characteristics and set proper marketing strategies for them.
①They use the Internet a lot
Most of people between 20’s and 30’s spend lots of time using the
CONTEMPORARY TOPICS 1
UNIT 1. PSYCHOLOGY : Happiness
Good morning, everybody. Today I want to get started with the main topic of this course; Happiness. First, I want to talk about how psychologists like myself measure happiness. Then we'll look at some common characteristics of happy people. And finally, we'll look at whether or not we can change our level of happiness, in other words