Ⅰ. 들어가기
컴퓨터와 네트워크가 보급되면서 인간의 활동영역은 더 이상 현실세계에 머무르지 않고 가상세계인 사이버스페이스(Cyberspace)에까지 확대되었다. 그리고 사이버스페이스를 이용한 새로운 방식의 경제활동이 이루어짐에 따라 가상시장(Cyber Market)이 출현하게 되었다. 사이버마켓에서 이루
models. For example, from my analytics project with CSC Generation, I analyzed customer data and formulated Life-Time Value (LTV) of customers as a metric to compare to the cost of customer acquisition to measure its ROI. With this feature, I can conclude which advertisement, for example, would make sense to be applied to which type of customers, and guide customer acquisition strategies.
automated. Every time a customer enters either an offline or online shop, he or she leaves a track of data which is gathered, stored, and analyzed automatically by machine. And think about the number of customers entering and leaving data in these shops daily. How many would that be in a week, month, and year? The amount of data the algorithm deals with radically increase, broadening its range.
Introduction (Description/Background)
Our company, Amazon.com, Inc.1), has gained the large amount of the customer data in grocery segment by acquiring Whole Foods. The purpose is to customize the grocery shopping experience to each individual user (i.e., upselling), and to discover other opportunities. To achieve this goal, Amazon must utilize analytics to process the data and gain insights.
Op