Ⅰ.Introduction
We selected star> Audition Program as the marketing research objective. It is because this program was successful to compete with other audition programs, and it brought a K-pop boom to young generations.
Ⅱ. Analysis of Marketing of star>
1. 3C
(1) Company Analysis
star> is a corner of the SBS television program "Happy Sunday". The program’s goal
STAR MARKETING
The object of Star marketing
customer think the restaurant as a high
quality which stars go often
doesn't need to spend lots of money
can deliver very high advertisement and
recognition effect
restaurant's name value is rising
In a short time → with small money → can see the effect
MOVIE MARKETING
can’t expect large effect
can satisfy customers
2.4. Strategic change into Star Model
There had been fundamental changes in HR strategies which can be described as an alteration from Bureaucracy model to Star model. The changes which cover thorough HR systems of LGE from staffing to promotion system became the foundation of massive growth of LGE from 2004 and afterwards.
One of the biggest changes from Bureaucracy Model to Star Model
1. Korean Wave Phenomenon
The Korean Wave is a phenomenon sweeping through Southeast Asia and China. Intensified by the sudden surge in Korea's national image brought on by the 2002 FIFA World Cup, the Korean Wave started with the rising popularity of Korean pop stars such as Ahn Jae-wook. More recently it extended to a boom in Korean-made TV dramas such as Winter Sonata and Autumn in My Heart,
1908 : Converse 회사 창립
젊은 marquis mills converse는 남녀 어린이용 방한 신발을 만드는 회사를 창립하였다. 컨버스 신발은 곧 출시된다.
1917 : 세계 최초의 기능성 운동화인 Converse All Star를 출시했다.
1923 : The Chuck Taylor All Star 탄생
모든 All Star모델에 농구 천재 Chuck
초략
A type of journalism that presents little or no legitimate well-researched news and instead uses eye-catching headlines to sell more newspapers. Techniques may include exaggerations of news events, scandal-,mongering, or sensationalism.
Super Star K3
Seung-Oh Han(40), the leader of Yeri band
“The show falsified my character to be an old jerk who never compromises my tyranny and
사실주의라 하겠다. 이들 중세 무명 극작가들의 노력은 과거를 현재의 말로 재현시키고, 옛이야기를 바로 어제 일어났던 일처럼 생생하게 표현한 것이라 하겠다. 또한 리얼한 신선미와 활력에 고전극의 연구에서 얻은 형식감이 가미되어, the English Drama가 완성을 보게 되고, 마침내 Shakespearian drama로 꽃
THE THOUGHT-FOX
I imagine this midnight moment’s forest:
Something else is alive
Beside the clock’s loneliness
And this blank page where my fingers move.
Through the window I see no star:
Something more near
Though deeper within darkness
Is entering the loneliness:
old, delicately as the dark snow,
A fox’s nose touches twig, leaf;
Two eyes serve a movement, that now
A
b. The current circumstances
previous Busan Commodore hotel was the worst hotel in the city but these days, hotel is famous of korean style architecture. The hotel is located near Busan station, Nampodong, Guk-je Market, level hotel by remodeling in 2005. The commodore hotel which is five-star hotel has several chain hotels nation-widely so it constructs chain system also is pushing ahead with
3-2. STP Analysis3) Positioning
- Luxurious and natural image
- Change existing emotion-oriented features to functional approach
- Emphasis well-being image by using natural plant extracts and mineral water
- Break away from cheap brand image through refined and clean interior of the store
- Korean wave star Kim Hyun-jung was appointed as a new model to target the Asian market
3