1. Company Overview
Young-Cheol Burger is a very special place among the Korea University students. Since it had been opened as a street stall at Anam-dong by 2000, Young-Cheol burger has known for its unique taste and fresh ingredients, as well as a favorable and generous character of the owner, Young-Cheol Lee. He keeps trying to keep track of his customers who change rapidly developing new
Consumer of cosmetic goods especially women have considered cosmetics goods as low-involvement products, people have been tended to buy those product in supermarkets and big discount stores.
We live in the networking era, that means every single information can share to everyone who wants to know. These developments in IT lead the same amounts of evolution in distribution channel system.
Now w
About P&G
About P&G
설립연도 : 1837년
C E O : A.G. Lafley
본 사 : 오하이오주 신시내티
총 자 산 : 341억 9400만 달러(2000)
매 출 액 : 399억 5100만 달러(2000)
설립 당시 비누제조업으로 시작했으나 현재는 다양한 분야의 소비재 판매기업
P&G의 뷰티케어 분야가 전체 판매액의 약 20% 수준 차지하고 있
3.화인의 수입 물류 진행 과정의 변천사
Logistics
1998~2000(안정 추구기)
Total Logistics Management
효율화
CF 수입 Agent,보세 운송
Handling,통관,검역,보관,상하차
포장 및 상품화,Piece-Box-PLT
Picking
Rack 시설(2,540 Pallet) ,
전산화(Alis-TL)
소량 및 대량 다품종 수입
소량 다품종 배송
당일 Order 익일 배송
화장품 시장의 유통구조 개선
미샤의 경우 프랜차이즈 시스템을 통하여 물류비를 절감하는 동시에 프랜차이즈 운영수익을 확보
미샤의 프랜차이즈 평균 운용비용
체인점 가맹비 : 500~1,000만원
초두 상품비용 (선불제) : 7,000~8,000만원
인테리어 비용 200~300만원
비합리적인 화장품 유통구조
♦ THE MISSION AND VISION OF BIOTHERM HOMME
The mission of Biotherm Homme is “To study cosmetology from the point of view of skin’s biological makes up in order to develop effective and advanced formulas.” In addition, the Vision of Biotherm Homme is “A tailored solution for every man.”
Mission is appropriate to the reason of company‘s existence. Even though this mission is not
Ⅰ. Introduction
Amore pacific was established in 1945. They have occupied cosmetic market since they came out. They have never given number one position to another company. They seized about 52% of cosmetic market which included other nation's brand. They are planning on entering into other nations to broaden their
acknowledgement. One of the success case is France perfume market. They push
Cosmetics and fragrances continue to be part of a very competitive global marketplace. New brands and products are constantly being introduced into the market, placing enormous importance on innovation and quality. This is a difficult market due to the presence of several dominating French companies and laboratories (i.e. L’Oreal, L.V.M.H., Estee Lauder, Lancome, Laboratoire Pierre Fabre etc.
are used in Web commerce to model fashion corresponding to a user's body shape, size and look or to give an idea of the results of exercise and diet. They are relatively static but fully interactive avatars of their users. ASANA( 아사나: 아름다움을 사랑하는 나) company in Korea uses virtual avatar as a way to have their customers "try" their clothing in their digital stores.
"metrosexual" is no longer a strange word. Actually it is becoming a big trend among many countries such as USA, France, Canada, Korea and etc. In terms of cosmetic firms perspective, this trend is very interesting because it means that there are huge a whole new market. Recently many major cosmetic companies like Biotherm or Lancôme, they started their new brand line especially for men