♦ THE MISSION AND VISION OFBIOTHERMHOMME
The mission ofBiothermHomme is “To study cosmetology from the point of view of skin’s biological makes up in order to develop effective and advanced formulas.” In addition, the Vision ofBiothermHomme is “A tailored solution for every man.”
Mission is appropriate tothe reason of company‘s existence. Even though this mission is not
is about 15,000~50,000 won
BiothermHomme
The reason ofBiothermHomme's success
①Daniel Henney for an advertisement model.
- Choice Daniel Henney for an advertisement model and that choice emphasizes the high quality.
②The feeling of cool and for man.
- Different in product line but, white and black and blue color oftool can give to people the image ofmen´s toiletries.
I. Introduction to Laneige Homme
1. Amore Pacific
AMOREPACIFIC has been renowned for its unique technology inthe domestic cosmetic field since its foundation in Oct. 1978 and has 3 different sorts of field below and each field has different kinds of brands andthese brands are above 26. Indeed, AMOREPACIFIC is a giant corporation in Korea, which has stable operation results and brand recogniti
"metrosexual" is no longer a strange word. Actually it is becoming a big trend among many countries such as USA, France, Canada, Korea and etc. In terms of cosmetic firms perspective, this trend is very interesting because it means that there are huge a whole new market. Recently many major cosmetic companies like Biotherm or Lancôme, they started their new brand line especially for men
[ Brand Launching ]
Their Needs
1. Military Environment
Frequent Battle Drill ⇒ Easily Exposed to Harsh Environment ⇒
Get Worried about their SKIN ⇒ NEED FOR SIMPLE SKIN CARE
2. Will for Self Development
Sufficient spare time ⇒ Opportunity for Self Development ⇒
Improving their appearance ⇒ NEED FOR HEALTHY BODY CARE