Ⅳ. Analysis of STP of the two company
1. Analysis of the Korean air's STP
(1) Market Segmentation for the Korean air
① Categories of haul: Short haul market VS Long haul Market
② Categories of flight mode: Scheduled flight VS nonscheduled(kind of chartered plane flight)
③ Business passenger markets VS Leisure passenger markets
④ Passenger services markets VS Cargo services
The largest airline company in Korea and one holding high rank in Asia
Earlier Advertisement : The quality of aircraft and services
① state-of-the-art and large-scale aircraft
② Campaign slogan: Sky, blue sky
③ ‘Excellence in Flight, Korean Air’
Flight mileage - common customer preference
Company image improve through sponsorship policy
Public Relationship(PR)
Media Adve
language use의 예>
① 능률 교과서 p.15
- 새들끼리의 대화로 개연성이 없다.
② 능률 교과서 p.14
- 처음 만난 사이인데 중학생끼리 자발적으로 인사하고 이름 물어보는 것이 개연성이 없다.
③ 능률 교과서 p.108
- 의사가 진료 중에 갑자기 송편 먹었냐고 물어보는 상황이 authentic하지 않다.
④ 능
The natural order of skills
- The language skills are taught in the order of listening, speaking, reading and writing.
Vocabulary is strictly limited and learned in context
7. Dealing with Errors
- Students are prevent from making errors – errors should be corrected immediately to prevent from the formation of ‘bad habit’
- Students should ‘overlearn’ –
5. Expanding On Topic – talking about natural disasters
Choose several questions among the given questions and discuss them with your partner.
(Use the phrases learned in speaking sections if you want)
1. What is a disaster?
2. Have you ever been in a disaster?
3. What kind of disasters is common in your country?
4. What can you do to prepare in advance for a disaster?
5. How mu
languages, races, ideologies and religions in India. It is important, however, that Indian don't decide which is wrong or right. Because they think generosity among the differences, they respect the other aspects even though something is different. Also, there is a religious characteristic which is special. Compared to other usual countries, Indian believes in their religion with philosophical an
Day 3: Conversation Composition using idioms
Today’s objectives
Students are expected to use idioms in real life situations.
Today’s activity
1. Checking assignment (5min.)
Each person in each group will present their homework
2. Showing movie clips containing everyday used idioms (20minutes)
* Students are expected to find out about what they already know about
▣ Overview
The number of Korean emigration doubled in 1980s and a lot of them settled in USA. Even though they started to live in the US, the Korean atmosphere affected by Confucianism still existed within the household. Korean housewives living in the US had been watching Korean soap opera still, gathering at home, and renting out the video tape from the shop. These wives' soap opera viewing
The Beginning of the korean wave
What is the “Korean Wave”?
The Korean wave means Korean popular culture in other countries, especially in
Asian countries come more and more popular. “Korean Wave” is a phenomenon
that is manufactured by the Korean state itself, especially by the culture industry.
Such as film-, TV drama- and other media industries, they not only do good to
[ 외국어 사전에 대한 평가 ]
국어 사전에도 다양한 종류가 있듯이 외국어 사전 역시 문법사전, 한자읽기 사전등 다양한 종류가 있었다. 국내 사전은 두산동아, 민중서림 등의 대표적으로 권위 있는 출판사가 있는 것 처럼 외국어 사전에도Oxford University Press, Cambridge University Pressemd 각 나라별 대표 출