of PRADA 3.0, its current position, and then analyze its factor of failure, by using some analysis tools. After that, we try re-marketing for PRADA 4.0 and branding PRADA phone series as high-end brand.
B. LG
LG Corporation is the second largest corporation in South Korea after Samsung Corporation. LG Electronics was founded in 1958 at Seoul, South Korea. LG Group was a merger of two Korean
the long run. Hong Kong has a combination ofthe Western and Eastern culture and that their consumption pattern is similar to theKorean consumers which seem to make our business more profitable. Also, once we position ourselves in the Hong Kong market, it will be much easier to enter the mainland Chinese market. Chinese consumers tend to think that products that succeed in Hong Kong are premium
Korean culture.
I found that there were many questions tourists wanted to know about the past of Korea. For instance, North and South American tourists asked me about how Joseon dynasty could last for over five hundred years. European visitors wanted to know that Korea still has the royal family members. Asian tourists were curious about why all the name plaques are in traditional Chinese ch
Expressing the regret to Chinese government
Accepting all North Korean defectors
to comply with international human rights and
refugees law
Granting refugee status is the rights of one nations
UNHRC is in the process of granting refugee status
to North Korean defectors
Considering public opinions
Feeling sorry about North Korean
defectors but national security
The second largest national capital following Jews.
56% increase in last year, reaching up to $ 390 billion (which is 15 times larger than Korean national budget)
Population of overseas Chinese: around 60 million
50 % of FDI inflow into China
Network chains ofChinese economic regions without any economic restriction from the government.
Foreign Direct Investments (FDIs) are the esse
5. Resource
Construction industry’s main raw material is reinforcing rod, cement, ready-mixed concrete, etc. The rate of resource supply form internal is higher than form overseas countries. But as theKorean internal recourse’s exhaustion, overseas market’s resource dependence is going to rise. Especially, with theChinese cheaper and quality raw material income to Korean market, we suppo
the situation when the direction is the opposite.
2) Phenomenon of stock market integration
① Subprime mortgage crisis had big problems with the stock market plunged, and it can be explained by the correlation between them.
- Research team investigated that the relationship between Korean KOSPI, U.S.’s Dow Jones, Dow Jones Euro, Japanese Nikkei 225, and Chinese Shanghai Composite
of Trans-fat Project
Step 2. Reduction of Saturated Fat Project
Step 3. Green Package Project
Step 4. Dr. You Project
Ⅱ. The Reason Why We Chose Dr. You Project
1) Reduction of consumer's reliability upon Food Industry
Because ofChinese milk scandal, consumer's reliability upon Food Industry has decreased deeply. We chose Dr. You Project to analyze its marketing strategy during
the #1 helmet within 6 years. Nowadays, HJC has 40% of US market share which means 4 out of 10 motorcycle people use HJC helmet. Successes in North America market also lead HJC to expand in European market. Now they are also expanded in China market. The problem in China market is Chinese duplicate products of HJC are selling in low price. HJC need to provide solution against Chinese helmets.
Framing Theory
The phenomenon that media is reconstructed by the specific point of view.
It provides the overall interpretation of news information’s supplying way.
Framing affects “How We Think”.
Comparison analysis of U.S.A., Korean and Chinese daily newspaper’s
coverage about 911 terror
/ 유세경, 김미라/ 2002
미국, 한국, 중국 일간지의
9.11 테