Spin-Off
회사분할의 한 방법
분할회사가 현물 출자 등의 방법을 통해 자회사를 신설하고 취득한 주식 또는 기존 자회사의 주식을 모회사의 주주에게 부여하는 것
핵심 공장을 처분
1991년 Cytec Industries라는 비법인 사업부를 신설
1993년 공식적으로 독립
Question 1
Why did American Cyanamid spin-off Cytec? Was it
Ⅰ. Summary
1. Introduction of Virgin Group
- Virgin Group is a British international group and one of the world’s most respected brands. This group founded in 1970 by Richard Branson. This group consists of more than 200 companies around the world. Maybe, in 2012, it consists of more than 400 companies. These group core successful businesses are travel, leisure, music, entertainment
relationship, brand relationship, and emotional relationship. Social relationship is mainly achieved through Social Networking Services marketing, where businesses actively communicate with consumers and apply their responses directly to their marketing strategies. Brand relationship is related to a form of marketing where more specific form of contents is delivered to consumers through platforms
surprise indeed. Southwest Airlines, despite the relatively late start empIoy such a reliable company that grew into what is the driving force? Joe The driving force of our human-centric business philosophy is based on relationships and achieved good performance Southwest would result from the provisions of the organizational culture and the 7S model by 'Pascal etoseu' will attempt to analyze.
- Industry averages
- Inter-company basis
Tools of analysis
1.Horizontal analysis evaluates a series of financial statement data over a period of time.
2. Vertical analysis evaluates financial statement data by expressing each item in a financial statement as a percent of a vase amount.
3.Ratio analysis expresses the relationship among selected items of financial statement data.
위한 언어이자, 종업원들과 부서간의 의사소통을 위한 기업의 언어
외부의 이해관계자와 협력하여 제휴하고 지원을 이끌어내기 위한 언어
작성 목적
내부용 : 사업타당성 분석, 내부 사업계획 수립(Action Plan)
외부용 : 자금지원(투자유치, 융자, 보조금 등), M&A, 전략적 제휴, Partner relationship
Six Flags was founded in Texas in 1966.
Now it’s 50th anniversary in 2011.
19 different theme parks
Thrill parks, Water parks etc. with 800 rides.
The world’s largest regional theme park.
$1.0 billion revenue, 23.9 million guests in 2010
Strengths
Effective communication
Innovation
Online growth
Loyal customers
Market share leadership
Strong
Brand Awareness Investigation
-This survey show that the brand value of Zoo coffee-market is considered very
low objectively.
-The main reason would be they are still in production
Membership card.
e.g. Caffe' bene membershop card
Reduces acquisition cost
Lncreases retention rate
Strengthen the relationship with customers
Solvency Ratios
2007
2008
2009
2010
Debt Ratio
0.779
0.762
0.745
0.692
Debt to Equity Ratio
3.519
3.194
2.919
2.247
Long Term Debt to Total Capitalization Ratio
0.562
0.402
0.209
0.433
Numger of Time Interest Earned Ratio
3.555
1.089
0.959
2.053
Operating Cash Flow to Interest Expenses
7.053
3.291
3.099
5.129
equities
10 36,987 34,212 2,775
09 28,222 25,277 2,945
08 27,114 26,985 129
07 25,770 22,237 3,532
06 25,960 19,185 6,775
Pulmuone Waters’ balance sheets show that its debt ratio is high. The debt ratio was 0.925 in 2010, 0.896 in 2009, and 0.995 in 2008. Most of its liabilities are short-run debt. This short-run debt seems to be used in investing activities. According to cash flow stat