소개글
Zoo Coffee 주커피 마케팅전략(영문)에 대한 자료입니다.
목차
1.Introduction
2.Current marketing strategy of Zoo coffee
3.Further suggestion
4.Q&A
본문내용
Brand Awareness Investigation
-This survey show that the brand value of Zoo coffee-market is considered very
low objectively.
-The main reason would be they are still in production
Membership card.
e.g. Caffe' bene membershop card
Reduces acquisition cost
Lncreases retention rate
Strengthen the relationship with customers