on a plan and search
These customers show a propensity to consume that is based on a plan and search. They tend to consider product’s quality more important than the brand name. Also, as customers’ preference on brand becomes more diverse, making products’ image positive and favorable gets more important to companies. In a nutshell, GIORDANO’s target consumers prefer quality to brand, a
get used to reading books and find pleasure in it. Foreign cultural trip program is to introduce cultures, manners and customs in several countries abroad in cooperation with foreign embassies stationed in Korea, read traditional fairy tales and creative fairy tales, enabling children to access diverse cultures in the world and providing them with the opportunity to gain the relevant knowledge
culture. First, the vice president of CJ, Son Gyeong-sik, is a person who always supports workers. His leadership style may be compared to iron hand in a velvet glove. This kind of leadership style played a role in making internal cohesion. For example, although he does not order his employees directly, he has the power to make employees work on their own for the purpose of setting an example. Th
culture similar to Samsung
(conservative)
-the CEO Byeong-Cheol, Lee
-careful, meticulous
-emphasis on logical, rational decision making process
(2)3M’s depression period and Mcnerny’s innovation
leadership problem in 3M
-In 1997 asian cricis: 3M was jostled on price competitiveness
-overconfidence about innovative technology abilities
-no result for new innovative produc
on web-site. Also the library made a class about genealogy for having interest of their family.
② Offer Job Informations
It is a service that offers people job informations so they could work in their home. It is related books, reference of business, current business and accurate, objective informations.
(3) Introduce Local Culture
It is a service that offers local cultural assets
On Group Interaction
High-status members are more assertive
Large status differences limit diversity of ideas and creativity
On Equity
If status is perceived to be inequitable, it will result in various forms of corrective behavior.
On Norms and Conformity
High-status members are less restrained by norms and pressure to conform
Some level of deviance is allowed to high-status members s
3-1. Change in the view of consumer decision making process
The assumptionon the culture marketing is that consumers do not show only rational thinking process to consider the purchase. That is, the emergence of culture is based on the change in the view of consumer decision making process.
The traditional view of the consumer’s decision-making process is divided according to whether con
on Hinduism. This is inevitable for Indians to have Hinduism lifestyle since their culture is strongly inspired by caste system which is based on Hinduism. The caste system is still existing and ruling the whole Indians. Their social positions are already determined before they are born. Indians do not complain because they believe ‘karma’ in Hinduism, which means that the sum of their good a
Purity and Pollution
Contaminated
>>>>Segregation
“Untouchables” “Dalits” “Harijian”
“Scheduled Caste”
Affirmative Action – Reservation
No founder, No dogma, No absolute book
Philosophical Aspects ~ Shamanistic Folk Belief
Atheism, monotheism, polytheism
cultural factor are applied to housing and selection of these factors are expressed as housing’s characteristic. Housing is a place where not only people live and do house affair but also reflect modern society and culture phenomenon. Also it can be understood by consciousness of housing from past to present. For these reasons, housing can’t be simply understood as physical form. So it can be