“미국에 MM이 있었다면 프랑스에는 BB가 있었다.”
이것은 1950~1960년대 세계영화 시장에서 쌍벽을 이루던 마릴린 먼로와 브리지트 바르도를 일컫는 말이다. 앤디 워홀의 팝아트 작품 속에서 무수히 복제된 마릴린 먼로의 이미지가 말해주듯 그녀는 미국 사회 내에서 거대한 대중문화의 아이콘으로
Arthur Miller was born on Oct. 17, 1915, in New York City.
His father ran a small coat-manufacturing business; during the Depression it failed.
In 1932, after graduating from high school, Miller went to work in an auto-parts warehouse.
In 1944, the Broadway production of his The Man Who Had All the Luck opened and closed almost simultaneously, though it won a Theater Guild Awa
MarilynMonroe
was discovered in a soda shop
And I thought for sure,
it could be like that
So I started going up
real young...
But I always secretly looking
for who is gonna discover me?
Was it this guy?
Or maybe this one?
You never knew
They couldnt take me
all the way like Marilyn
They would somehow
believe in me just enough
They would see me for what I could
be, they think I was beautiful
Like
Levi’s Jeans is a privately held clothing company known for their denim jeans
Founded in 1853
Began producing denim
overalls
Modern jeans were not produced until 1920’s
American icon
James Dean and MarilynMonroe
Broad Cost Leadership Strategy
- Mass Market
- Reduced price and features
- Appeals to a large audience
Understanding the market
- Focused on low end custom