Ⅱ. Definition and explanation
Ⅲ. The origin of the theory of LMT
Ⅳ. The main dependent and independent factors that are being studied in this theory and their relationships
Ⅴ. Empirical article in the information system literature that uses the theory
To collect data on the current status of the firm and how customers would react to the new systems, we conducted survey for 200 people in KAIST. Then we estimated future customer behavior and profit using the tools such as demand curve, game theory, willingness to pay, consumer surplus, profit calculation.
Several assumptions are made during the analysis. As long as they are not violated, its p
to closely look at what celebrities carry rather than how their pants look like at red carpet. With the rich distribution channel, consumer perception on luxury handbags has been changed. As handbags are now viewed as fashion statements, female consumers are willing to pay big dollars to get the latest ones. The growth of the luxury market is spurred by consumers wanting authentic feelings stemmi
or move consumption to more unhealthy food.
And by posting of nutrition information on menus and menu boards, consumers who can understand the information they get from the food will realize that the good food to be better than their thought. The willingness to pay(WTP) of the good-food will become higher, and it makes the price to be higher. There comes the problem. High-income class