It's a consumption form that happens
by the high classes. Even if products'
price goes high, the demands for them
does not drop but rise
For instance, when the economy is
week, the reason why demands for
them doesn't drop is some people
really need them but the others
purchase them as their boast of wealth.
If someone bought a particular product,
she had a delusion that she be
of consumers' consumption and CSI of apparel consumption is very close to 1, in other words, they are very related with each other.
1.1.4. Correlation between CSI of expected income in future and CSI of apparel consumption is very close to 1, say, they are very related to each other.
1.1.5. Overall, we can conclude that apparel industry is seriously influenced by business cycle.
1.1. Culture
important to companies. In a nutshell, GIORDANO’s target consumers prefer quality to brand, and they purchase products on a plan rather than on impulse, at least in fashion.
③ Fashion tendency
GIORDANO targeted the fashion followers who are very sensitive to fashion tendency, not the fashion leaders because more than half of the people in their 20s to 30s think they are fashion followers
2. Economic force
Information
GDP in 2009 was 4.91 trillion dollar ranked as 3rd. 3)
Nowadays, Chinese economy is turning drastically into her internal growth. 2)
Private consumption account for 36.4% of GDP. 3’)
60% of urban and 20% of rural citizens can afford to buy middle-price fashion. 4)
Analysis
The rapid surge of individual GD
consumption. With 62% of the national population, the rural residents made up only 34.1% of the total retail sales of consumer goods in 2004. Boosting rural economic development and consumption have always been the Central Government’s main concerns. To raise farmers’ income and to accelerate agricultural development, several measures and polices, such as reducing or abolishing agricultural t