소개글
[소비문화] 루이비통 분석(영문)에 대한 자료입니다.
목차
1. Introduction Brand, Louis Vuitton
2. present situation in Korea
3. Why Koreans enthusiasm for Louis Vuitton
4. Consumption Class
1) The high class consumer sentiment about Louis Vuitton
2) The middle class consumer sentiment about Louis Vuitton
5. Louis Vuitton caused many social, cultural and economic problem
6. Conclusion
7. Reference
본문내용
It's a consumption form that happens
by the high classes. Even if products'
price goes high, the demands for them
does not drop but rise
For instance, when the economy is
week, the reason why demands for
them doesn't drop is some people
really need them but the others
purchase them as their boast of wealth.
If someone bought a particular product,
she had a delusion that she belonged
to the special group.
It means that when she buys a
Louis Vuitton bag,
she feels like she's in the high class.
Nowaday, luxury be not proprietary
of famous artists