Looking around model strategy ...
1st Model : Jeon In Hwa
1997 ~ 2005
Target : for middle-aged women
- She is a mother of 2 children and a middle-aged woman
- 2003 Advertisement copy ex : ‘언니를 보면 나이는 아무 것도 아닌 것 같아’
- IOPE expected effects that their target envy her as she looks young
2nd Model : Lee Young Ae
2004 ~ 2006
Target : f
middle-aged woman (HELEN
GREENING) pulls him into a bear hug, planting a kiss on
him.
HELEN
Mmmmmm-glimmmeee-kisss! Im so
proud of you! What the hell took
you so long?
MIKE
Hey, dont ask me. Ask the man who
put in the good word.
ANGLE ON T.J. GREENING, Helens husband, Mikes best
friend. Hes forty, stocky, looks up, horsing around with
some of the kids in the next room.
MIKE
If T.J. didnt push for
H20
FADE IN:
EXT. STREET - NIGHT - SUBURBIA
Langley, Illinois. A quiet suburb located fifty miles
outside of Chicago.
SUPER the legend: "Langley, Illinois. October 28th 1998"
A HOUSE
nestled in the middle of a tree-lined street. A Honda Civic
pulls into a darkened driveway, the headlights are
extinguished...
PAMELA WHITTINGTON, a middle-aged woman in full registered
nurse attire, emerges from the
Halloween: H2O
FADE IN:
EXT. STREET - NIGHT - SUBURBIA
Langley, Illinois. A quiet suburb located fifty miles
outside of Chicago.
SUPER the legend: "Langley, Illinois. October 28th 1998"
A HOUSE
nestled in the middle of a tree-lined street. A Honda Civic
pulls into a darkened driveway, the headlights are
extinguished...
PAMELA WHITTINGTON, a middle-aged woman in full registered
nurse attire, emerg
a painting, and she asks the artist if he would like to see the "real thing." She takes him to see her mother, who is a middle-aged, tired-looking woman. The artist is struck by the contrast between the idealized image he had been painting of the girl and the reality of her mother. He realizes that the true art lies in capturing the essence of real life, rather than in creating a perfect image.
WOMAN exit the disco, MUSIC
THROBBING out from the doors behind them. They join hands,
drunk, heading to the street, looking for their limo.
DOWN THE STREET
Welles is seated in his parked rental car, raises a CAMERA
with TELEPHOTO LENS: whir, CLICK, whir, CLICK, whir, CLICK...
Welles lowers the camera, letting out a yawn.
INT. AIRPLANE, COACH -- NIGHT
The familiar DRONE of flight. Welles is sh
woman yells.
WOMAN
Wait! Hold the elevator.
Corky pushes the "open" button. A couple steps into the
elevator.
His name is Ceasar, a middle-aged Italian, wearing an
expensive suit and sunglasses.
She is Violet; a piece of sexual candy that would melt in
your mouth.
From her tight dress to her high heels, she is on the
surface, the exact opposite of Corky.
Violet smiles at her.
VIOLET
Thank you.
In
woman. Your wife.
Vince turns to face Christy, turning on the charm.
VINCE
You are so damn sexy.
CHRISTY
Vince...
VINCE
How did I get so lucky? What is it now,
five years weve been together? Who do I
thank?
CHRISTY
(not buying it)
Today was the deadline, Vince.
Vince sits on the bed. He takes Christys hand, and
kisses it.
VINCE
I want us to be together. Like people.
Honest, decent people. In the
middle-aged,
incapable of really hearing what Alex has to say. This is his office
were in. Typical "SAY NO TO DRUGS" teen propaganda decorate the room.
Fun.
As the BELL dies we hear the army of FOOTSTEPS outside, students milling
in the halls.
Alex glances at the door and starts to rise from her chair.
MR. WEAVER
We dont have to stop now...
ALEX
(cutting him off)
Thats okay. Ive got a test coming
"GO AHEAD...
OPEN IT..."
INT. A LABORATORY, BROWN & WILLIAMSON, LOUISVILLE, KENTUCKY
- DAY
Were in a SCIENCE LABORATORY... OUT OF FOCUS LAB
TECHNICIANS, in white lab coats, celebrating a heavyset Black
womans birthday... Half her presents are opened. Balloons,
incongruous, floating above the lab... And theres a sense
that somebody is watching... And from the waist up, a
disembodied figur