Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
KoreanWave started with the rising popularity of Korean pop stars such as Ahn Jae-wook. More recently it extended to a boom in Korean-made TV dramas such as Winter Sonata and Autumn in My Heart, and movies such as JSA,
2. The flow of the Koreanwave
The origin of the Koreanwave(Hallyu) dates back to 1997, when "A Wish Upon A Star," a story of a poor woman courted by two wealthy men, was br
wave in International society
Korea culture is becoming hot issue in international society. Although it’s not major break out debut. People in many country around world isstarting to pay attention to this new culture wave in to their mp3 player, dvd playerand their television. They might not understand korean language in 100% but this new trend has something that appeals people in the wor
Ⅲ. Benefits of Hallyu
Benefits of Hallyu are debatable. Some say that Hallyu itself is only a myth which is believed by only Koreans. However, there are also analysis which asserts that Hallyu has played, and is playing an evident role in domestic and foreign relations.
First, in cultural sector, Hallyu enhanced the pride forKoreans. Hallyu is conceived as the first example of Korean cultur
LANCOME, SHISEIDO, DIOR, etc.
-Tint cosmetics is the foreign brand and Koran brands each have seized by halves. Cleansing products, rather than Chinese brand.
(2) Korean low cost brand popularity, price and high quality satisfaction
- China consumers perceive Korean cosmetics, other than a foreign brand, the low price and good quality products. THE FACE SHOP, SKIN FOOD, such as college