Q1) Do the Big Five music recording companies have market power? If so, where does this power come from? Was this market power starting to erode prior tothe arrival ofNapster?
가격 설정 능력을 Market Power의 핵심으로 정의한다면, 5개의 대형음악레이블들은 분명Market Power를 가진다. 가격 설정 능력이란 ‘목표이익가격결정법’보다는 ‘원가
ofthe domestic market is 5 million. I-river, Samsung, Cowon are arguing over this one. I-Pod ranks 4th. I-Pod has not be successful in Korea.
- Theapple, Micrsoft, Samsung, Sandisk and many companies are participating in world market. Because the low ageof first use of mp3 player, children will have the brand image. They will have to repurchase the company's products.
Now MP3 market is mat
inthe United States. Iriver sold later models with its own SlimX brand, billing them as the thinnest MP3 CD players inthe world, before jumping to other types of players. The company rose tothe No. 1 position inthe global market, before being displaced by theiPod's introduction. In 2002, iriver scrambled to develop its first flash memory player to meet demand fromthe U.S. Best Buy chain. A
소매상으로서의 대담한 도전 (Adventures in retail)
2001년 3월 19일 애플은 자신의 첫 소매점인 McLean을 버지니아에 개장했다. 2005년 말 무렵까지 소매점은 135개로 늘어났고 2006년에는 40개의 소매점을 추가로 개장하기로 계획했다. 매장의 대부분은 미국에 있지만, 체인점은 캐나다, 일본 그리고 영국에도 존
in year 2005 have increased to 7.5% by the end of 2008.
Apple has always been known not only for its creative designs but its smart advertisement also. Its first Mac ad, 1984, directed by the famous movie director Ridley Scott was a huge success, followed by the more well-known ‘Think Different’ series, the silhouette iPod advertisements and the most current ‘I’m a Mac’, which compar