그렇다면, DAILY-C가 해결해야 할 과제는?
글라소의 Me too제품이라는 이미지 벗기
그러한 이미지를 벗기 위하여,
글라소의 [비타민워터=트렌드음료]라는 공식에서 벗어난
DAILY-C만의 새로운 영역 개척하기
이런 것들이 과연 트렌드일까?
아니다, 건강을 챙기는 것은 트렌디한 것이 아니다.
비타민 워
Effects;
Collagen systhesis
Antioxidant
Help to absorb Fe.
Prevent disease ,antiagying
RI(recommended Intake) : 100mg/day
UL(Upper intake Level); 2000mg/day
>megadose;; diarrhea , kidney stone
<중 략>
At low pH, reduction of ferric tripyridyl triazine (Fe III TPTZ) complex to ferrous form(which has an intense blue colour) can be monitored by measuring the change inabsorption at
0. Summary
Glaceau VitaminWater owned by Coca Cola is currently focusing on 10-20s female customers for launching their innovative advertisement. With the fresh image of “water with vitamin,” it became a symbol of modern and healthy oriented life. They had efficiently used story telling marketing method, use publicity and did personal selling in streets at Kangnam station and Garosu-Gill wh
카피전략3공통 1. 광고의 소비자들에게 영향을 미치는 여러 가지 요인 중에 개인적 측면과 관련된 요인 2가지를 자세히 설명하시오. (10점)
2. 광고의 크리에이티브(creative) 측면에서 시각화 방법 15가지가 제시되고 있는데, 15가지 모두 다 자세히 설명하시오. (10점)
3. 인쇄광고(신문 잡지 등의 광고) 카피
Ⅰ Executive Summary
A. Synopsis
This report is contributing to set the profit increasing marketing strategies for Lotte Chilsung Beverage Corporation, which is one of the largest beverage companies in Asia. With more than 40 years of know-how based business management skills, the company has quickly attained majority of the market share and thus, is now one of the top leading firm in the ene