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-An integrated brand of food business
-Mark: Honesty, Trust, Fresh, Purity
Theory
-Brand personality
-Brand image
-Perceiving through hearing-sound
-Celebrity advertising strategy
-The foundation of attitudes-emotion
-Contracting stimuli
-Cognition
consumer behavior. Because it provides many real various example of spending while describing the life of the middle classes housewives concretely. By matching these scenes with Consumer behavior theory, we tried to deeply understand about consumer behavior and apply in real life.
2) Summary
① Episode 22
In this episode, one man (Tom) who searching for jobs wants to do plastic surgery bec
behavior is a complex process, it is assumed in economics that human beings pursue their own self-interest.
이기주의(사리사욕) 가설은 경제이론의 매우 기본적 가정이다. 비록 경제학자들은 경제 행동이 복잡한 과정이라 인정하지만 인간은 그들 자신의 사리사욕을 추구한다고 경제학에서 가정된다.
7. The economic approach is positi
< Purchasing Goods in Second Life>
Ⅰ.Objectives & Reason
Nelson’s consumer behavior theory (1970) on experience goods and search goods is based on real life. After Nelson, Schoenheit Ingo suggests in his research, “Social Quality of Products”, 2004, experience goods, search goods and trust goods have different factors related to purchasers’ perception. Based on these theories, thi
consuming. Whenever he buys the products at the convenience store, he must say ¡°No¡± in order to check out the counter. In this scene, he said ¡°No¡± first, but when he received the second question he ignored her and avoided the answer with annoyed face.
2) The cause of difference between two activities
The discount card and point card are marketing stimuli for promoting the repurcha