2nd
YES
No trendy, its permanency
about 1 million
Expensive Brand
Positive
Dior Homme, YSL
Lee
Jung Yeon
1st
YES
Permanency, not to feel discouraging
more than 200 thousand
in T-shirt price
Good Quality
Negative
All thing that I like
2nd
YES
Good design
more than 2 million
in Bag price
Unique, and its high brand personality
Negative
Cartier, Hermes
An
Jin O
1st
YE
personality)과 일치할 경우 높은 구매행동으로 이어질 것으로 생각되어지는데, 이것이 실제로 그러한지, 실제로 그러하다면 어떠한 자아개념과 상표의 개성이 일치할 경우 더 높은 구매행동으로 이어지는지를 설문조사와 심층인터뷰를 통해 알아보고자 하였다. 또한 실제적 자아개념이나 이상적 자아개
<1st PRESENTATION REPORT>
[1] Executive Summary of Kerasys
Kerasys is a com-pound word that is Keratin plus Care system. They are launched a Kerasys hair clinic system and they are received a prize from first year in shampoo market. Then, they were continuously received many awards. Their brand mission is pursuit of advanced beauty through optimal hair recovery effect. Kerasys' brand co
신세계의 길
하나, 우리는 사원의 보람을 중시한다.
상호 신뢰와 존중을 바탕으로 성장과 안정에 대한 사원의 기대가 실현되는 기업문화를 조성한다.
둘, 우리는 고객의 행복을 추구한다.
고객 만족에 우리의 미래가 있다는 신념으로 고객이 원하는 참된 가치를 제공하여 풍요로운 생활문화를 창
WHO IS A GOOD PERSON FOR YOU?
- Difference of the virtued figure between Eastern and Western culture
Cultural psychologists have been to predict and understand the difference of culture throughout various psychological processes by noting how self-concept is differently formated in every culture(Heine, 2008). The emotion would be the most cultural. If so, the people of each culture in the comm