main elements: unparalleled lists of goods, an unbeatable customer service, and a dedicated effort of continuous quality improvement. Being unable to further grow past 6 franchises in the 1970’s, Starbucks was bought by Howard Schultz and has been booming ever since.
It has reached this point by following 4 main ideals: the “everything matters” approach, the “five ways of being” appr
6; Connection with school magazine to put ads on it and secure group customers such as University student association or extracurricular groups.
̶6; Events – during vacation and once a month
̶6; Put menus regularly on outdoor round-table in university where students usually order foods and ensure fast delivery.
④ Place:
̶6; Near subway station, bus stop, and main
Main competitor-Playtex.
Since Playtex launched tampon products in 1968, it has occupied the largest market shares of the world tampon market. In Korea, Boryung imports Playtex.
The most distinguished point of the product of Playtex is the high quality of the products. Compared to Tempo, the edge of Playtex tampons is more round and softer; furthermore, its products are coated with pearls. Whe