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docx General Overview (Popeyes)
Current Situation
2. Customer and Market Analysis
Customer Analysis
Survey Result
Reason for coming up with Popeyes
Logo Explanation
Location
Main Menu
3. Marketing Strategies
SWOT Analysis
STP (segmentation, targeting, positioning)
Marketing Strategy (4P Mix)
Services Offered
Price of Product
4. Financial
5. Mission & Vision
6. Conclusion
① Product:
• Indoor and outdoor tables separated into smoking and non-smoking areas
• Interior: Comfortable seats, Dim light which creates cozy atmosphere
Blanket service for women wearing skirts
Wide screen TV for sports TV shows or MTV
• Upgraded product quality by using domestic chicken which is fried in vegetable oil and organic food, making the process clear, and filling in calories and nutrients on menu.
② Price:
• Happy hours – on every Wednesday from 6:00p.m ~ 9:00p.m, customer can have every dishes at discounted price.
• Membership card – Accumulated points upon each transaction. Accumulated points can be used during the next transaction. To boost customer satisfaction and loyalty
• Special membership card for extracurricular groups – accumulate twice the points (Under the condition that there are more than 4 people)
③ Promotion:
• Give away flyers with discount coupon
• Print logo and details of monthly event on document files and distribute it.
• Connection with school magazine to put ads on it and secure group customers such as University student association or extracurricular groups.
• Events – during vacation and once a month
• Put menus regularly on outdoor round-table in university where students usually order foods and ensure fast delivery.
④ Place:
• Near subway station, bus stop, and main entrance of HUFS (High floating population)
4) Services Offered
① Store-In
Cajun Grilled French Fries Salad Beer– mug Beer- bottle
-SET 1 : Chicken + Fries or Salad + 2 cups of beer
-SET 2 : Chicken + 2 cups of beer
② Delivery
-SET 3 : Chicken + Fries or Salad + 4 bottles(Can) of beer
-SET 4 : Chicken + 2 bottles(Can) of beer
5) Price of Products
Cajun Grilled Beer(Cup/Bottle) Salad/French Fries
13,000 won 13,000 won 3,000 won 4,000 won
Set 1 Set 2 Set 3 Set 4
