of culture. One reliable documentary takes an example of Starbucks at Seattle as a failure case of standardized coffee franchiser. Even if Starbucks at Seattle was the first open branch, they have lost popularity.
2) From Fast Food to Slow Food: Well-being Trend
With the industrialization and modernization, once fast food was indispensable and many restaurants offering fast food and takeo
restaurants in the United
States, and more than 5139 stores in 94 other countries and
territories around the world
.
.
.1985 The first Pizza Hut was opened up in Itaewon.
It was the starting point in introducing pizza into Korea.
Pizza Hut Korea (Korean: 한국 피자헛, Hankook Pizza Hut) is aKorean pizza company
related to the Pizza Hut group.
A few months ago, in December 2009, Hollys Coffee launched the third international store in Peru, one of the coffee bean-producing nations. Hollys Coffee announced it would achieve two goals in Peru; operating eight stores and sales up to 7 billion Korean won within a year. In order to realize these goals, Hollys Coffee entered into the Peru through ‘master franchising’ method that allows ind
1. Introduction.
1.1 Research Background
- Effect of Economic recession on consumer
These days, college students are suffering from economic difficulty due to the recent recession. Their biggest interest is in 'money'. This phenomenon has been caused by the global recession which led also to the domestic depression which is still ongoing. We could see this more clearly in a famous part
of foreigners have been increased rapidly. First, what the number of café has increased was caused by change in perception of café. Perception of café which was a symbol of luxury life in the present time has changed to common life style. The Koreans’ new perception affects to increase number of coffee shops. Second, as the world is being globalized, the number of foreigner