This article was posted in 2003. In 6 years, many things have been changed around the world and especially Korea is changing in very fast pace. Now, in 2009, fast-foodindustries are doing very good. Existing fastfood firms targeted wide range of people and they made various menu. They considered of target markets’ concerns such as health, lifestyle, age, preferences and etc. If somebody want
fastfood restaurants.
In the second half of the 2012, there was a research measuring the satisfaction toward the family restaurants, price and the use of the family restaurants by asking 1000 consumers who are over 20 and have ever been to the family restaurants. According to the research, among the four major family restaurants inKorea, the “Outback” had the highest customer satisfaction,
in 95 million homes in the United States, which means having a great riffle effect itself. There are several programs including shows in African animal safaris, tours of grand hotels, Bizarre Foods and so on. However, recent programming is almost entirely focused on food. Moreover, there are many talents on Travel Channel. Two of them are Anthony Bourdain and Andrew Zimmern. (Scripps Networks)
2) Non-price policy in US
① Labeling policy in US
The posting of nutrition information on menus and menu boards - is a policy that more states and localities are considering each year. Supporters of nutrition labeling at fast-food and chain restaurants, including the American Medical Association, want labeling that is easy to understand and that includes the total calories, fat, saturate
food and use of raw materials all around the world. The world recognition associated with the brand McDonald’s itself is also one of McDonald’s competitive advantages
3. McMorning Description
Under the situation which more and more Korean people consider that breakfast is important, McDonald launched new menus, McMorning, in 2007 to target a niche market. This market indicates a m