of Members: 17million
First auction site in Korea
UNDERTAKEN IN 2001
BY EBAY
Launched in 2000
Market Share: 50%
# of Members: 15million
NO.1 Internet shopping
mall
UNDERTAKEN IN 2009
BY EBAY
2. COMPANY (SWOT ANALYSIS)
VARIOUS MARKETING STRETAGIES
SUBSIDIARY OF SKT
STRONG MOBILE INFRA
NEWCOMER TO THE OPEN MARKET
RELATIVELY SMALL SELLERS &
of McMorning. People can eat it at 2800 won minimum. Moreover, McDonald’s provides several combination and sides with reasonable and low price. Lastly, effective advertisements are one of their strength too. McDonald’s spreads their new tv commercial according to its new promotion. The advertisements are very attractive to catch people’s attention.
of the store or changing the internal interior in the store to make more comfortable place is important. If customers need a convenient place to stay and talk, they may overlook Cold Stone as an alternative and visit other shops that offer this typeof convenience. Furthermore, in the way ofpromotion, it is necessary to show up more aggressive and active attitude. At the same time to maintain ex
health conscious and trendy followers. Among these submarkets, we choose to focus on health conscious and trendy followers according to the predict profit by looking as perception map. Our team suggests these two submarkets should be informed, persuaded and reminded continuously by promotion. We believe that our 4P suggestion could help to success in future market for Glaceau Vitamin Water.
of immigrants. Income level and occupation of this group is middle class affordable to pay for various international foods including coffee with a knowledge of other cultures and foreign language ability. Life style is hurried and competitive but in the meantime having extra leisure time to try other cultures' various coffee favours. characteristics are open-minded, having fellowship with interna