sales rise
Needs of well-being and Resistance to chemicals has increased.
→We can predict continuous growth
especially skin care(anti aging, sun care)
Still not high levels,but contiuous growth(2007)
$ 8,000,000,000 worldwide market, Growing 20% annually(2008)
20% growth in domestic, Scale of 20 billion won (2010)
Children Cosmetics market now 190 bilion,grew 10% annually in korea
Primary Criterion for Selecting Products
77.8% of Respondents replied, “I would have an intention to buy eco-products.”
Highly Recognized in their 40s with 81.7%
Considering Eco-Products as Positive Image
Progressive(58%), Distinctive(37%), High-technologic (33%)
Image of Eco-consumers - thoughtful, reasonable
Low Participation to the ‘Eco-Friendly’ Movement
Actual Rating just
2. Introduction of ‘The Face Shop’
1) Introduction
The Face Shop is one of the successful domestic cosmetic brands which had accomplished the top sales in cosmetic department with the main marketing concept of the “nature” not artificial. As we are all aware of, the catchphrase of The Face Shop is “Natural Story.” They supply their natural plant extract products as reasonable pr
♦ THE MISSION AND VISION OF BIOTHERM HOMME
The mission of Biotherm Homme is “To study cosmetology from the point of view of skin’s biological makes up in order to develop effective and advanced formulas.” In addition, the Vision of Biotherm Homme is “A tailored solution for every man.”
Mission is appropriate to the reason of company‘s existence. Even though this mission is not
여드름 원인과 여드름 관리 및 치료 방법
1. 여드름의 개념
여드름(Akne, Acne)은 모낭지선부(毛囊脂毛部) 단위의 염증성 질환으로 피지(sebum)가 분비되어 나오는 모공에 문제가 생겨 발생하는 질병이며, 주로 사춘기 이후 남녀의 얼굴 특히 볼과 이마에 자주 생기는데, 심상성 좌창(acne vulgaris)이라고 한