and home collection). These various categories help to achieve the goal of the company to make a family life style. The sales amount of men’s apparel is the biggest, accounting for 44 percent. Ralph Lauren has many apparel brand lines too, from relatively low price brand ‘Polo’ to high-end luxury brand ‘Ralph Lauren Collection, and from kids andadults. And 8 brands are launched in Korea
is undergoing one of the fastest global expansions the fashion world has ever see, opening one store per day and entering new markets worldwideㅡseventy-three countries so far. Zara is called “the most innovative and devastating retailer in the world. The Z-day, the twice weekly inventory delivery to each Zara location that bingsin the latest clothing lines for women, men, and children.
womenandmen then focused on women. Accessibility to Mr. Pizza through mass media eg) The ladies' magazine, TV commercials
Women's week
On 1-7 of each month women's week has been conducted that offer 2000 women free performances and 1000 women free books. By conducting this events, Mr pizza's slogan '
What is motivation?
The process that account for an individual’s intensity,
direction, and persistence.
Three key elements
Intensity
Direction
Persistence
Woman are more motivated to get along,
Men are more motivated to get ahead.
Men were more motivated by agentic strivings
AndWomen by communal strivings
The drive to excel, to achieve in relation to a set of standards, to s
women use handbags to show off themselves especially when it is luxurious brand, believing that handbags have symbolic meaning of showing their values.
Like this, handbags are very meaningful item to women. Yet, there is a difference that the makers of ladies handbags should focus according to the level of handbags. Largely, it can be divided into luxury and non-luxury (mass), and both have diff