(4) 의성 APC의 유통전략
의성 APC의 유통전략은 의성을 중심으로 한 경북지역의 우수한 제품을 개발하고, 생산자의 교육과 철저한 품질관리를 통하여 수급의 안정화를 이루어 ON/OFF Line을 활용한 전 방위적 유통구조를 확립하는 것이다. 유통전략은 <그림 8>과 같다.
<그림 > APC의 유통전략
(5) 의성 A
agricultural products highly depends on their freshness. As cold chain system is one of the important quality management systems in distributional field of agricultural products, it makes farm products can stay with a low temperature during their whole distributional processes. Based on the reinforcement of integration between distributional organizations in producing centers and retail markets (
③ Family Owned Company
In-N-Out Burger is a private, family-run, non-franchised company. Rich Snyder maintained his family's opposition to franchising. While McDonald's, which began the same year as In-N-Out, decided to franchise in 1954, the Snyders, though inundated with franchise inquiries, remained firm. They thought franchising would cause them to lose control of In-N-Out Burger an
product development
Through the establishment of research centers Bonjung developed various applied product and compound product which opened ways to a new development of traditional structure of the industry. It has also shares its research with other agricultural sectors to open diverse doors and promotes inspection for products to strengthen product competitiveness which would consequently in
is increasing as well as market share of retail phase. Market share of big marts expects to be expanded due to continuous increasing quantity of imported rice, and it will be affected in not only rice producers and rice processing comples (RPC), but also competing distributors, such as wholesale market and small-sized retailers.
1. Current distribution circumstance in rice and its sales