.
25년간 아메리칸 에어라인에서 근무한 리더였던 로버트 크랜들은 ‘예약 전산화 시스템’, ‘선불 티켓 할인, ‘수익관리(가격조정)’ 소프트웨어, ‘단골 우대 프로그램’ 등을 처음 도입한 혁신가이자 아메리칸 에어라인을 세계 최대 수준의 항공사로 키운 장본인이다. 그는 철저한 Task-oriented의
making their own
information technology decisions ?
-Should IT infrastructure be centrally controlled and managed?
-What is the relationship between central information systems management
and business unit information systems management?
-How will infrastructure costs be allocated among business units?
Each organization will need to arrive at answers based on its own needs.
oriented government policy. France has labor laws that are restrictive, but not prohibitive. For example, it is not easy to fire some employees without any specific causes written in document.
2.2.3. Business Culture
To become a French employer, Four Seasons also had to think about French business cultures. In France, to get managers to take accountability for decisions and policies was cruci
1. History
1971년 3대의 보잉으로 운행 시작
1978년 경쟁 속 꾸준한 성장률
1990년 대형 항공사들의 파산에도 133%의 성장률
2009년 현재 취항도시 65개, 보유 항공기 보잉 737기 500대
2. Mission
친절, 봉사, 긍지의 정신을 통해 최상의 고객 서비스를 제공
3. Strategy
저가항공
- 파격적인 항공료마케
Ⅰ. Introduction
1. Selected topics motivation
Southwest Airlines in the United States, many companies struggling with bankruptcy and the outlook is dark red in the airline industry 33 years has continued to fast growth to continue. Interference of large established competitors also suffered from the difficulty 9. With 11 attacks in the industry as a whole undergoing a major crisis, b