홈쇼핑이란?
판매자와 소비자 직접거래
office
집에서 주문하는 간접거래
online
다이렉트 마케팅홈쇼핑 이렇게 컷어요
우연한시작 - 1977년 미국 플로리다 라디오 방송국에서 처음 시작
94~95년- 방송개시(첫상품-만능 하나로 리모컨)
96~99년- IMF위기와 다시 돌아온 기회
2000년~2005년- 5개의 경쟁사,
■ 홈쇼핑이란?
판매자와 소비자 직접거래 office
집에서 주문하는 간접거래 online
다이렉트 마케팅
■ 홈쇼핑 이렇게 컷어요
우연한시작 - 1977년 미국 플로리다 라디오 방송국에서 처음 시작
94~95년- 방송개시(첫상품-만능 하나로 리모컨)
96~99년- IMF위기와 다시 돌아온 기회
2000년~2005년- 5개의 경
Introduction
Well known for its innovative
Design& Steve Jobs
Carrying Mac, i-pod
Apple tv, i-phone
Co-founder
Steven Jobs & Steve Wozniak
Carrying Mac, i-pod
Apple tv, i-phone
KOREA branch
in SamSung-Dong
Head quarter is
located in San Francisco
University student who has at least some of concerns about Wedding. Extra point is offered to Blog, homepage user.
Activity Contents
Researching recognition of University students about Wedding
To create method that make recognition of students positive
Online PR activity through Blog, homepage
Activity Period
2010.8.18(Wed)~2010.12.31(Fri)
Benefit
Offering a completion certifi
Ⅰ.Introduction of CAP
1. Brief Introduction
Since 1995, CAP had made auto parts for Samsung, while Kyeongchang Wiper had made for Hyundai. But, then IMF came. CAP changed its focus on aftermarket and started its own R&D. After they succeeded in Korea market(its market share is over 50%), CAP started to extend its business to the America, China, Japan, Europe, Middle East and Africa markets.