discounts at the season-end which is only half of what the competitors do. This leads to higher profit margin per product.
Strategy 3: Leadership in Numbers
Instead of more quantities per style, Zara produces more styles, roughly 12,000 a year. Thus, even if a style sells out very quickly, there are new styles already waiting to take up the space. To produce many styles according to customers
Ⅰ. Current status of Korea's marketing channel
After opening of marketing industry in 1996, a variety of new companies began to emerge in South Korea. The rapid growth of discount stores, TV home shopping and Internet shopping make the marketing industry change rapidly. This phenomenon in the marketing market means that marketing firms stick together to achieve the economies of scale. Accordi
Ⅰ. 기업경쟁력평가
1. 핵심성공요인들과 성과측정치들에 의한 경쟁력 평가의 실무적 문제점
기업의 경쟁력을 평가함에 있어서 그 기업의 핵심성공요인들과 성과측정치들을 연결시키는 필요성에 대해서는 널리 인식되고 있다. 관리회계와 전략회계 분야의 많은 연구에서는 많은 의사결정분야에
③ System
Informailer system(CRM)
They provide information to customers through email channel and various on-line services. That is an informailer system which is linkage with Dominos web system for communication. On the perspective of the customer, they are served and received necessary information in real time. On the other hand, through Dominoes staff’s perspective, they can prov
- Why we choose domino’s?
Domino’s has focused only on delivery service
Domino’s is foreign affiliated
Domino’s has chosen premium strategy
we expect that domino will have different organizational structure
- Methods for conducting case analysis
Interview
Searching information (internet, book, etc..)
Having a discussion
Facebook marketing
Through