소개글
[마케팅] 도미노 피자의 7S분석(영문)에 대한 자료입니다.
목차
1.Overview of the project
Purpose of the project
Methods for conducting case analysis
2. 7-s Analysis
strategy / structure / system / staff / skill / style / shared value
3. Problem & recommendation
Domino’s discount strategy
Relationship between franchisees and head office
Friction between R&D and purchasing department
4. Q n A
본문내용
- Why we choose domino’s?
Domino’s has focused only on delivery service
Domino’s is foreign affiliated
Domino’s has chosen premium strategy
we expect that domino will have different organizational structure
- Methods for conducting case analysis
Interview
Searching information (internet, book, etc..)
Having a discussion
Facebook marketing
Through this service, they started to promote their brand and implement some event
invasion of privacy
&
No idea how to use Facebook unlike other social media