accessories tend to focus on “Accessible Luxuries” that attracts growing middle-income consumers more.
(2) Distribution Channel ⇒ Perception Changes
Along with increased affluence and an ability to spend more on luxury handbags, the rise of mass media, 24/7 cable news channels and the internet have brought new awareness to the mass of how the rich and famous live. This has given people
2. An Introduction of STCO
2-1. About STCO
2-1-1. What is STCO?
In STO_LG fashion, A representative Kim Heung-su who experiences system of big business visualized brand which can be developed by young light customers away from existing adult mania customer and launched 「STCO」.
2-1-2. When STCO is launched?
After STCO was launched in 2002, the sales of this company which arrange
3D Printing의 미래
? 세계미래학회
? 3D에 의한 생산혁명 유발을 2025년 실현될 20대 미래예측의 하나로 선정
? Time
? 최고의 발명품 26선의 하나
? Economist
? 내연기관, 컴퓨터에 이은 3차 산업혁명의 주역으로 예측
? Financial Times
? 인터넷보다 더 영향력이 클 것으로 예상
3D Printing 공정
? 1. 디자인S/W 또
1. Introduction
CHA Seung Kun and SUN Jia Xin
The project of this group is about changing consumption pattern of South Koreans which is shown in decreasing gold demand in South Korea. The price of gold has been rising all around the world because the demand for gold has risen around the world. However, compared to other countries, gold demand has been decreasing in South Korea.
In order t
Internal Resource Analysis (Strengths and weaknesses)
Strengths
The very first The Body Shop store opened in Brighton in 1976, and now The Body Shop is an international company with over 2,500 stores in over 60 markets worldwide. During the period, Anita Roddick has conducted a campaign such as Stop HIV/AIDS campaign and Stop Child Trafficking Campaign with its 5 values which are Against Animal