“ Would you use water recklessly even if water cost thousand million dollars? ”
“ Being more original = being creative” “There should be creative group that growing real original person ”
돈만 쳐 들인다고 광고가 되는 것은 아니다
가치를 바꾸면 생각이 바뀌고
생각이 바뀌면 관점이 바뀌고
관점이 바뀌면 새로운 아이디어가 나온다
□ How did CP+B became a successful worldwide advertising agency?
◎ Image and Reputation
- There are multiple reasons for an advertising agency in gaining clients which are the followings.
- Among these factors, CP+B gained its major clients by strengthening its image and reputation through series of successful campaigns. Today, CP+B's major clients are MS Windows, Burger King, Gap, Dom
smokers the danger of tobacco. It is considered to be one of the successful examples of using the 「fear appeal」 when delivering messages to the customers.
Our campaign will persuade CPB group to collaborate with one of the top movie studios such as Paramount, Warner Brothers to direct and release movies that contains strong messages of anti-smoking along with famous movie stars(such as
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https://www.tandfonline.com/action/journalInformation?journalCode=rina20 International Journal of Advertising
The Review of Marketing Communications
ISSN: (Print) (Online) Journal homepage: https://www.tandfonline.com/loi/rina20
When verbal metaphors become more persuasive:
the interplay between goal orientation of ad
claims and metaphor
H
WHO Making Cities
Smoke-free
WHAT DOES IT MEAN TO BE “SMOKE-FREE”?
a “smoke-free city” is a city that has adopted and implemented legislation that prohibits smoking in all indoor workplaces, all indoor public places, and all public transportation, with no or very limited exceptions.
“Comprehensive smoke-free legislation” recommended by the WHO FCTC Article 8 implementation guidelines.