Objective 1
It is important for consumer researchers to understand the nature and power of attitudes.
태도(attitude)
: 사람들(자신을 포함해서), 대상들, 광고들, 또는 쟁점들에 대한 영속적이고 일반적인 평가
실용적(Utilitarian)
가치-표현적
(Value-expressive)
자아-방어적
(Ego-defensive)
지식
(Knowledge)
Objective 2
Attitudes are more
Degree to which employees believe the organization values
their contribution and cares about their well-being.
(조직이 직원들의 공헌과 그들의 행복에 관심을 가지는 등급)
Higher when rewards are fair, employees are involved in
decision making, and supervisors are seen as supportive.
(공정한 보상을 받을 때, 직원이 결정을 내리는데 관여할 때,
Born and raised in Las Vegas
Nick always at backstage hanging with the girls
Since Nick didn't have a father
He was always surrounded by strong role models.
counterargument
support arguments
good father
successes creator
As “an inner state of arousal.” With
aroused energy to achieving a goal
.
She needs to release her stress out
woman i
jobs wants to do plastic surgery because he thinks he has too old face to pass the job-interview. But his wife, Lynette, don't want him to do plastic surgery. So she explains to him how dangerous the plastic surgery is and shows him a person who fails plastic surgery. But despite Susan's effort, his attitude does not change. Finally, by persuading and teaching, Susan makes Tom's attitude change.