What is the black consumer ?
It refers to a consumer who tries intentionally to get some unfair benefits. It can be called the 'blacksumer', which is a new coinage from two words: 'black' is for immoral and 'consumer' for purchaser. When some facts of a specific event with unproven grounds are prevailed on the Internet or by the press, the related company will be damaged badly. So most of the
a part of operating capital
EBIT
Earnings before interest and taxes
EBIT = operating income + Non-operating income
Operating income = Revenue – Operating expenses
operating expenses = Cost of Goods Sold + Selling, general and administrative expenses
Non-operating income = business outside benefit - business outside expense
Ability to earn cash, when the depreciations are low.
the deeper product line
Add more benefits
E.g.. Awakening, refreshing, relaxing, slimming and etc.
Select from one of these publications or websites the story of a recent new product strategy that failed.
Summarize and analyze what the company tried to do and what went wrong.
In your opinion, how could they have improved their new product development and marketing efforts?
of website login procedures.
Identify legitimate websites
Implementing secure models of secure browsing
Browsers alerting users of fraudulent websites
Augmenting password logins
c. Legal Response
On January 26, 2004, the U.S. Federal Trade Commission filed the first lawsuit against a suspected phisher who was a Californian teenager who allegedly crea
On July 27, 1994, the U.S. Department of Justice, Antitrust Division filed a Competitive Impact Statement that said, in part: "Beginning in 1988, and continuing until July 15, 1994, Microsoft induced many OEMs to execute anticompetitive "per processor" licenses. Under a per processor license, an OEM pays Microsoft a royalty for each computer it sells containing a particular microprocessor, whethe