1. Problem Description
As it was stated in our research proposal, consumers of Apple Inc. are more likely to buy the next version of the product they are using or additionally purchase other products of Apple. However, this is not just it. The phenomenon which seems interesting to us is that Apple has this type of customers relatively a lot more than other companies or manufacturers in the sa
→ partially applicable
Considering these examples which shows
the exercise of power and mobilization of biases about games.
Weak theoretical connection
unable to prove gov.–media connection
failed to get answers of the interview
Suggestion
proper research method
Participant observation of related officials
∵ further approach to inside materials
considered for selection at a stage of sampling
Unit of analysis
Type of object whose characteristics interest us and whose characteristics we want to measure and study
Terms of Sampling
Sampling frame
Unit of analysis
Parameter
Sampling unit
Sample bias
Sample fraction
High school students
as Freshmen
(Unit of analysis)
High school
(Sampling unit)
◦ ‘Synergy’ is derived from ‘Synergos’(working together)
◦ The ability of two or more units or companies to
generate greater value working together
Shared Know-How
Benefits from sharing knowledge or skills, and core competencies
Coordinated Strategies
Align two or more of company’s business strategies
Shared Tangible Resources
Save a lot of money by sh
When the price is presented as a frame, there would be a difference between recognizing percent discount and Won discount depending on size of price.
The percent condition depending on difference of price can use at heuristic process.
Whether choosing by frame inconsistent mind or frame consistent thought, each will activate different region of brain.
Hope chest ⇒ 15% Discount ra