Bourgeois + 보헤미안 Bohemian] + Korea 의 합성어
기존의 엘리트 직업 그룹 내 자유로운 기질을 가진 신 부르주아 계층
* 코 보스의 특성
1. 늘 새로운 것, 더 나은 것, 삶의 여유로움을 추구
2. 희소성을 가지는 제품에 대한 애착으로 쇼핑장소와 서비스를 매우 중시
3
3-1. Change in the view of consumer decision making process
The assumption on the culture marketing is that consumers do not show only rational thinking process to consider the purchase. That is, the emergence of culture is based on the change in the view of consumer decision making process.
The traditional view of the consumer’s decision-making process is divided according to whether con
of consumers' consumption and CSI of apparel consumption is very close to 1, in other words, they are very related with each other.
1.1.4. Correlation between CSI of expected income in future and CSI of apparel consumption is very close to 1, say, they are very related to each other.
1.1.5. Overall, we can conclude that apparel industry is seriously influenced by business cycle.
1.1. Culture
Government’s stimulus plans
More like money lenders of today
On-the-road sales promotions
Consumers with high intelligence capability
Consumers with a high bargaining power
Customized plans and various optional service for consumers
Complicated functions are added
Real benefits are offered based on consumers’ need
The advent of culture marketing
Participated in Jarasum In
cultural factor has played a significant role in Wal-Mart’s failure. But, if we do not have a deep understanding of factors such as market conditions, companies’ strategies, and consumer sophistications, cultural approaches can become a lopsided interpretation of the matter. Therefore, to have a balanced and overall view of a company’s condition, we believed that the Diamond model is the ri